10-K Filing

CELSIUS HOLDINGS, INC. CIK: 1341766 FY 2018

Filing Information

Form Type	10-K
Accession Number	`0001615774-19-004030`
Period End Date	20181231
Filing Date	20190314
Fiscal Year	2018
Fiscal Period	FY
XBRL Instance	celh-20181231.xml

Filing Contents

This filing contains the following financial statements:

Balance Sheet 59 Income Statement 32 Cash Flow Statement 60 Stockholders Equity 28 Comprehensive Income 8

Balance Sheet 59 line items

Line Item	Tag	Value	Unit	Period
Preferred stock, par value (in dollars per share)	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Preferred stock, par value (in dollars per share)	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Preferred stock, authorized	`PreferredStockSharesAuthorized`	2.50M	shares	Point-in-time
Preferred stock, authorized	`PreferredStockSharesAuthorized`	2.50M	shares	Point-in-time
Preferred stock, issued	`PreferredStockSharesIssued`	6,760.00	shares	Point-in-time
Cash	`CashCashEquivalentsAndShortTermInvestments`	$14.19M	USD	Point-in-time
Cash	`CashCashEquivalentsAndShortTermInvestments`	$7.74M	USD	Point-in-time
Preferred stock, issued	`PreferredStockSharesIssued`	0.00	shares	Point-in-time
Preferred stock, outstanding	`PreferredStockSharesOutstanding`	6,760.00	shares	Point-in-time
Preferred stock, outstanding	`PreferredStockSharesOutstanding`	0.00	shares	Point-in-time
Accounts receivable, net	`AccountsReceivableNetCurrent`	$6.38M	USD	Point-in-time
Accounts receivable, net	`AccountsReceivableNetCurrent`	$12.98M	USD	Point-in-time
Inventories, net	`InventoryNet`	$5.31M	USD	Point-in-time
Common stock, par value (in dollars per share)	`CommonStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Common stock, par value (in dollars per share)	`CommonStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Inventories, net	`InventoryNet`	$11.48M	USD	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseAndOtherAssets`	$1.18M	USD	Point-in-time
Common stock, authorized	`CommonStockSharesAuthorized`	75.00M	shares	Point-in-time
Common stock, authorized	`CommonStockSharesAuthorized`	75.00M	shares	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseAndOtherAssets`	$2.30M	USD	Point-in-time
Total current assets	`AssetsCurrent`	$27.05M	USD	Point-in-time
Common stock, issued	`CommonStockSharesIssued`	45.70M	shares	Point-in-time
Total current assets	`AssetsCurrent`	$34.51M	USD	Point-in-time
Common stock, issued	`CommonStockSharesIssued`	57.00M	shares	Point-in-time
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$121.85K	USD	Point-in-time
Common stock, outstanding	`CommonStockSharesOutstanding`	45.70M	shares	Point-in-time
Common stock, outstanding	`CommonStockSharesOutstanding`	57.00M	shares	Point-in-time
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$62.64K	USD	Point-in-time
Total Assets	`Assets`	$27.11M	USD	Point-in-time
Total Assets	`Assets`	$34.63M	USD	Point-in-time
Accounts payable and accrued expenses	`AccountsPayableAndAccruedLiabilitiesCurrent`	$14.85M	USD	Point-in-time
Accounts payable and accrued expenses	`AccountsPayableAndAccruedLiabilitiesCurrent`	$6.31M	USD	Point-in-time
Accrued preferred dividend	`DividendsPayableCurrent`	$133.88K	USD	Point-in-time
Accrued preferred dividend	`DividendsPayableCurrent`	-	USD	Point-in-time
Other current liabilities	`OtherLiabilitiesCurrent`	$19.93K	USD	Point-in-time
Other current liabilities	`OtherLiabilitiesCurrent`	$17.92K	USD	Point-in-time
Total current liabilities	`LiabilitiesCurrent`	$14.87M	USD	Point-in-time
Total current liabilities	`LiabilitiesCurrent`	$6.46M	USD	Point-in-time
Revolving line of credit-note payable-related party	`NotesPayableRelatedPartiesNoncurrent`	$3.50M	USD	Point-in-time
Revolving line of credit-note payable-related party	`NotesPayableRelatedPartiesNoncurrent`	$3.50M	USD	Point-in-time
Convertible note payables-related party-net	`ConvertibleLongTermNotesPayable`	-	USD	Point-in-time
Convertible note payables-related party-net	`ConvertibleLongTermNotesPayable`	$4.46M	USD	Point-in-time
Total Liabilities	`Liabilities`	$9.96M	USD	Point-in-time
Total Liabilities	`Liabilities`	$22.82M	USD	Point-in-time
Preferred Stock, $0.001 par value; 2,500,000 shares authorized, zero and 6,760 shares issued and outstanding at December 31, 2018 and December 31, 2017, respectively	`PreferredStockValue`	-	USD	Point-in-time
Preferred Stock, $0.001 par value; 2,500,000 shares authorized, zero and 6,760 shares issued and outstanding at December 31, 2018 and December 31, 2017, respectively	`PreferredStockValue`	$7.00	USD	Point-in-time
Common stock, $0.001 par value; 75,000,000 shares authorized, 57,002,508 and 45,701,593 shares issued and outstanding at December 31, 2018 and December 31, 2017, respectively	`CommonStockValue`	$57.00K	USD	Point-in-time
Common stock, $0.001 par value; 75,000,000 shares authorized, 57,002,508 and 45,701,593 shares issued and outstanding at December 31, 2018 and December 31, 2017, respectively	`CommonStockValue`	$45.70K	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$79.10M	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$85.15M	USD	Point-in-time
Accumulated other comprehensive loss	`AccumulatedOtherComprehensiveIncomeLossNetOfTax`	$-39.38K	USD	Point-in-time
Accumulated other comprehensive loss	`AccumulatedOtherComprehensiveIncomeLossNetOfTax`	$-27.00K	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-61.96M	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-73.38M	USD	Point-in-time
Total Stockholders' Equity	`StockholdersEquity`	$10.89M	USD	Point-in-time
Total Stockholders' Equity	`StockholdersEquity`	$17.15M	USD	Point-in-time
Total Stockholders' Equity	`StockholdersEquity`	$11.80M	USD	Point-in-time
Total Liabilities and Stockholders' Equity	`LiabilitiesAndStockholdersEquity`	$34.63M	USD	Point-in-time
Total Liabilities and Stockholders' Equity	`LiabilitiesAndStockholdersEquity`	$27.11M	USD	Point-in-time

Income Statement 32 line items

Line Item	Tag	Value	Unit	Period
Revenue	`Revenues`	$36.16M	USD	Annual
Revenue	`Revenues`	$52.60M	USD	Annual
Cost of revenue	`CostOfRevenue`	$20.73M	USD	Annual
Cost of revenue	`CostOfRevenue`	$31.54M	USD	Annual
Gross profit	`GrossProfit`	$21.06M	USD	Annual
Gross profit	`GrossProfit`	$15.43M	USD	Annual
Selling and marketing expenses	`SellingAndMarketingExpense`	$21.21M	USD	Annual
Selling and marketing expenses	`SellingAndMarketingExpense`	$16.61M	USD	Annual
General and administrative expenses	`GeneralAndAdministrativeExpense`	$10.49M	USD	Annual
General and administrative expenses	`GeneralAndAdministrativeExpense`	$6.90M	USD	Annual
Total operating expense	`OperatingExpenses`	$23.51M	USD	Annual
Total operating expense	`OperatingExpenses`	$31.70M	USD	Annual
Loss from operations	`OperatingIncomeLoss`	$-8.08M	USD	Annual
Loss from operations	`OperatingIncomeLoss`	$-10.64M	USD	Annual
Interest expense	`InterestExpenseDebt`	$174.41K	USD	Annual
Interest expense	`InterestExpenseDebt`	$160.62K	USD	Annual
Loss on Debt Extinguishment	`GainsLossesOnExtinguishmentOfDebt`	$-377.05K	USD	Annual
Loss on Debt Extinguishment	`GainsLossesOnExtinguishmentOfDebt`	-	USD	Annual
Amortization of Discount on Notes Payable	`AmortizationOfDiscountOnNotesPayable`	-	USD	Annual
Amortization of Discount on Notes Payable	`AmortizationOfDiscountOnNotesPayable`	$-14.45K	USD	Annual
Total Other Expense	`NonoperatingIncomeExpense`	$-565.90K	USD	Annual
Total Other Expense	`NonoperatingIncomeExpense`	$-160.62K	USD	Annual
Net Loss	`NetIncomeLoss`	$-11.21M	USD	Annual
Net Loss	`NetIncomeLoss`	$-8.24M	USD	Annual
Preferred stock dividend - other	`PreferredStockDividendsAndOtherAdjustments`	$366.00K	USD	Annual
Preferred stock dividend - other	`PreferredStockDividendsAndOtherAdjustments`	$213.13K	USD	Annual
Net Loss available to common stockholders	`NetIncomeLossAvailableToCommonStockholdersBasic`	$-11.42M	USD	Annual
Net Loss available to common stockholders	`NetIncomeLossAvailableToCommonStockholdersBasic`	$-8.61M	USD	Annual
Weighted average shares outstanding (in shares)	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	50.05M	shares	Annual
Weighted average shares outstanding (in shares)	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	44.42M	shares	Annual
Loss per share, basic and diluted (in dollars per share)	`EarningsPerShareBasicAndDiluted`	$-0.23	USD	Annual
Loss per share, basic and diluted (in dollars per share)	`EarningsPerShareBasicAndDiluted`	$-0.19	USD	Annual

Cash Flow Statement 60 line items

Line Item	Tag	Value	Unit	Period
Net Loss	`NetIncomeLoss`	$-11.21M	USD	Annual
Net Loss	`NetIncomeLoss`	$-8.24M	USD	Annual
Depreciation and amortization	`DepreciationDepletionAndAmortization`	$20.43K	USD	Annual
Depreciation and amortization	`DepreciationDepletionAndAmortization`	$72.16K	USD	Annual
Loss on Debt Extinguishment	`GainsLossesOnExtinguishmentOfDebt`	$-377.05K	USD	Annual
Loss on Debt Extinguishment	`GainsLossesOnExtinguishmentOfDebt`	-	USD	Annual
Stock-based compensation expense for services	`StockIssuedDuringPeriodValueShareBasedCompensation`	$-279.60K	USD	Annual
Stock-based compensation expense for services	`StockIssuedDuringPeriodValueShareBasedCompensation`	$-328.00K	USD	Annual
Stock-based compensation expense	`ShareBasedCompensation`	$2.24M	USD	Annual
Stock-based compensation expense	`ShareBasedCompensation`	$4.29M	USD	Annual
Accounts receivable, net	`IncreaseDecreaseInAccountsReceivable`	$3.59M	USD	Annual
Accounts receivable, net	`IncreaseDecreaseInAccountsReceivable`	$6.60M	USD	Annual
Inventory	`IncreaseDecreaseInInventories`	$6.18M	USD	Annual
Inventory	`IncreaseDecreaseInInventories`	$3.09M	USD	Annual
Prepaid expenses and other current assets	`IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets`	$1.12M	USD	Annual
Prepaid expenses and other current assets	`IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets`	$243.09K	USD	Annual
Accounts payable and accrued expenses	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$8.53M	USD	Annual
Accounts payable and accrued expenses	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$4.56M	USD	Annual
Accrued preferred dividends	`IncreaseDecreaseInPreferredDividendPayable`	$-96.92K	USD	Annual
Accrued preferred dividends	`IncreaseDecreaseInPreferredDividendPayable`	$-202.78K	USD	Annual
Deposits/deferred revenue and other current liabilities	`IncreaseDecreaseInDeferredRevenueAndOtherCurrentLiabilities`	$-196.69K	USD	Annual
Deposits/deferred revenue and other current liabilities	`IncreaseDecreaseInDeferredRevenueAndOtherCurrentLiabilities`	$2.01K	USD	Annual
Net cash used in operating activities	`NetCashProvidedByUsedInOperatingActivities`	$-11.65M	USD	Annual
Net cash used in operating activities	`NetCashProvidedByUsedInOperatingActivities`	$-8.42M	USD	Annual
Purchase of property and equipment	`PaymentsToAcquirePropertyPlantAndEquipment`	$110.42K	USD	Annual
Purchase of property and equipment	`PaymentsToAcquirePropertyPlantAndEquipment`	$49.53K	USD	Annual
Proceeds from sale of equipment	`ProceedsFromSaleOfPropertyPlantAndEquipment`	-	USD	Annual
Proceeds from sale of equipment	`ProceedsFromSaleOfPropertyPlantAndEquipment`	-	USD	Annual
Net cash used in investing activities	`NetCashProvidedByUsedInInvestingActivities`	$-49.53K	USD	Annual
Net cash used in investing activities	`NetCashProvidedByUsedInInvestingActivities`	$-110.42K	USD	Annual
Proceeds from notes payable-related-party, net	`ProceedsFromNotesPayable`	-	USD	Annual
Proceeds from notes payable-related-party, net	`ProceedsFromNotesPayable`	$5.00M	USD	Annual
Net proceeds from sale of common stock	`ProceedsFromIssuanceOfCommonStock`	-	USD	Annual
Net proceeds from sale of common stock	`ProceedsFromIssuanceOfCommonStock`	$10.00M	USD	Annual
Proceeds from exercise of stock options	`ProceedsFromStockOptionsExercised`	$301.01K	USD	Annual
Proceeds from exercise of stock options	`ProceedsFromStockOptionsExercised`	$946.58K	USD	Annual
Net cash provided by financing activities	`NetCashProvidedByUsedInFinancingActivities`	$5.30M	USD	Annual
Net cash provided by financing activities	`NetCashProvidedByUsedInFinancingActivities`	$10.95M	USD	Annual
Effect on exchange rate changes on cash and cash equivalents	`EffectOfExchangeRateOnCashAndCashEquivalents`	$-39.38K	USD	Annual
Effect on exchange rate changes on cash and cash equivalents	`EffectOfExchangeRateOnCashAndCashEquivalents`	$12.38K	USD	Annual
Net increase/(decrease) in cash and cash equivalents	`CashAndCashEquivalentsPeriodIncreaseDecrease`	$-6.44M	USD	Annual
Net increase/(decrease) in cash and cash equivalents	`CashAndCashEquivalentsPeriodIncreaseDecrease`	$2.44M	USD	Annual
Cash and cash equivalents at beginning of the year	`CashAndCashEquivalentsAtCarryingValue`	$14.19M	USD	Point-in-time
Cash and cash equivalents at beginning of the year	`CashAndCashEquivalentsAtCarryingValue`	$11.75M	USD	Point-in-time
Cash and cash equivalents at beginning of the year	`CashAndCashEquivalentsAtCarryingValue`	$7.74M	USD	Point-in-time
Cash and cash equivalents at end of the year	`CashAndCashEquivalentsAtCarryingValue`	$14.19M	USD	Point-in-time
Cash and cash equivalents at end of the year	`CashAndCashEquivalentsAtCarryingValue`	$11.75M	USD	Point-in-time
Cash and cash equivalents at end of the year	`CashAndCashEquivalentsAtCarryingValue`	$7.74M	USD	Point-in-time
Interest	`InterestPaidNet`	$174.41K	USD	Annual
Interest	`InterestPaidNet`	$160.85K	USD	Annual
Preferred Dividends	`PaymentsOfDividendsPreferredStockAndPreferenceStock`	$40.00K	USD	Annual
Preferred Dividends	`PaymentsOfDividendsPreferredStockAndPreferenceStock`	$202.78K	USD	Annual
Taxes	`IncomeTaxesPaid`	-	USD	Annual
Taxes	`IncomeTaxesPaid`	-	USD	Annual
Accrued preferred dividends	`AccruedPreferredDividend`	$163.22K	USD	Annual
Accrued preferred dividends	`AccruedPreferredDividend`	-	USD	Annual
Conversion of convertible note to common stock, related party	`ConversionOfConvertibleNoteToCommonSharesRelatedParty`	-	USD	Annual
Conversion of convertible note to common stock, related party	`ConversionOfConvertibleNoteToCommonSharesRelatedParty`	$1,000.00K	USD	Annual
Conversion of accrued preferred dividend into preferred shares - related party	`ConversionOfAccruedPreferredDividendIntoPreferredSharesRelatedParty`	-	USD	Annual
Conversion of accrued preferred dividend into preferred shares - related party	`ConversionOfAccruedPreferredDividendIntoPreferredSharesRelatedParty`	$383.00K	USD	Annual

Stockholders Equity 28 line items

Line Item	Tag	Value	Unit	Period
Balances at beginning	`StockholdersEquity`	$10.89M	USD	Point-in-time
Balances at beginning	`StockholdersEquity`	$17.15M	USD	Point-in-time
Balances at beginning	`StockholdersEquity`	$11.80M	USD	Point-in-time
Preferred stock C - conversion to common stock	`PreferredStockCConversionToCommonStock`	$5.80K	USD	Annual
Preferred stock D- conversion to common stock	`PreferredStockDConversionToCommonStock`	$-5.80K	USD	Annual
Beneficial Conversion Feature on Convertible Instruments	`DebtInstrumentConvertibleBeneficialConversionFeature`	$555.07K	USD	Annual
Issuance of common stock pursuant to private placement	`StockIssuedDuringPeriodValueNewIssues1`	$10.00M	USD	Annual
Issuance of common stock in exchange of service	`StockIssuedDuringPeriodValueIssuedForServices`	$279.60K	USD	Annual
Issuance of common stock in exchange of service	`StockIssuedDuringPeriodValueIssuedForServices`	$328.00K	USD	Annual
Issuance of common stock pursuant to exercise of stock options	`StockIssuedDuringPeriodValueStockOptionsExercised`	$301.72K	USD	Annual
Issuance of common stock pursuant to exercise of stock options	`StockIssuedDuringPeriodValueStockOptionsExercised`	$946.58K	USD	Annual
Issuance of common stock pursuant to exercise of stock options (in shares)	`StockIssuedDuringPeriodSharesStockOptionsExercised`	784,000.00	shares	Annual
Issuance of common stock in exchange of convertible note	`StockIssuedDuringPeriodValueConversionOfConvertibleSecurities`	$1,000.00K	USD	Annual
Issuance of preferred stock for conversion of accrued dividends	`StockIssuedDuringPeriodValueStockDividend`	$255.90K	USD	Annual
Issuance of preferred stock for conversion of accrued dividends	`StockIssuedDuringPeriodValueStockDividend`	$383.00K	USD	Annual
Stock option expense	`AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue`	$2.24M	USD	Annual
Stock option expense	`AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue`	$4.29M	USD	Annual
Debt Extinguishment Beneficial Conversion Feature	`DebtExtinguishmentBeneficialConversionFeature`	$377.05K	USD	Annual
Debt Extinguishment Beneficial Conversion Feature	`DebtExtinguishmentBeneficialConversionFeature`	-	USD	Annual
Foreign currency translation loss	`TemporaryEquityForeignCurrencyTranslationAdjustments`	$-39.38K	USD	Annual
Foreign currency translation loss	`TemporaryEquityForeignCurrencyTranslationAdjustments`	$12.38K	USD	Annual
Preferred stock dividend - other	`DividendsPreferredStock`	$366.00K	USD	Annual
Preferred stock dividend - other	`DividendsPreferredStock`	$213.13K	USD	Annual
Net loss	`NetIncomeLoss`	$-11.21M	USD	Annual
Net loss	`NetIncomeLoss`	$-8.24M	USD	Annual
Balances at ending	`StockholdersEquity`	$10.89M	USD	Point-in-time
Balances at ending	`StockholdersEquity`	$17.15M	USD	Point-in-time
Balances at ending	`StockholdersEquity`	$11.80M	USD	Point-in-time

Comprehensive Income 8 line items

Line Item	Tag	Value	Unit	Period
Net Loss available to common stockholders, as reported	`NetIncomeLossAvailableToCommonStockholdersBasic`	$-11.42M	USD	Annual
Net Loss available to common stockholders, as reported	`NetIncomeLossAvailableToCommonStockholdersBasic`	$-8.61M	USD	Annual
Unrealized foreign currency translation (loss) income	`OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax`	$-39.38K	USD	Annual
Unrealized foreign currency translation (loss) income	`OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax`	$12.38K	USD	Annual
Other comprehensive (loss) income	`OtherComprehensiveIncomeLossNetOfTax`	-	USD	Annual
Other comprehensive (loss) income	`OtherComprehensiveIncomeLossNetOfTax`	-	USD	Annual
Comprehensive income	`ComprehensiveIncomeNetOfTax`	$-8.65M	USD	Annual
Comprehensive income	`ComprehensiveIncomeNetOfTax`	$-11.41M	USD	Annual

Data is extracted from SEC EDGAR XBRL filings. Values shown are as reported in the filing.