10-K Filing
Filing Information
| Form Type | 10-K |
| Accession Number | 0001493152-16-008215 |
| Period End Date | 20151231 |
| Filing Date | 20160323 |
| Fiscal Year | 2015 |
| Fiscal Period | FY |
| XBRL Instance | reed-20151231.xml |
Filing Contents
This filing contains the following financial statements:
Balance Sheet
80 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Trade accounts receivable, allowance for doubtful accounts, returns and discounts |
AllowanceForDoubtfulAccountsReceivableCurrent
|
$356.00K | USD | Point-in-time |
| Trade accounts receivable, allowance for doubtful accounts, returns and discounts |
AllowanceForDoubtfulAccountsReceivableCurrent
|
$253.00K | USD | Point-in-time |
| Cash |
Cash
|
$1.10M | USD | Point-in-time |
| Property and equipment, accumulated depreciation |
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
$3.40M | USD | Point-in-time |
| Cash |
Cash
|
$1.82M | USD | Point-in-time |
| Property and equipment, accumulated depreciation |
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
$4.22M | USD | Point-in-time |
| Cash |
Cash
|
$959.00K | USD | Point-in-time |
| Long term financing obligation, net of discount |
DebtInstrumentUnamortizedDiscountPremiumNet
|
$1.03M | USD | Point-in-time |
| Inventory, net of reserves of $290,000 and $90,000, respectively |
InventoryNet
|
$6.31M | USD | Point-in-time |
| Long term financing obligation, net of discount |
DebtInstrumentUnamortizedDiscountPremiumNet
|
$935.00K | USD | Point-in-time |
| Inventory, net of reserves of $290,000 and $90,000, respectively |
InventoryNet
|
$7.93M | USD | Point-in-time |
| Term loan net of discount |
TermLoanPayableUnamortizedDiscountNet
|
$132.00K | USD | Point-in-time |
| Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $356,000 and $253,000, respectively |
AccountsReceivableNetCurrent
|
$2.89M | USD | Point-in-time |
| Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $356,000 and $253,000, respectively |
AccountsReceivableNetCurrent
|
$2.50M | USD | Point-in-time |
| Term loan net of discount |
TermLoanPayableUnamortizedDiscountNet
|
- | USD | Point-in-time |
| Prepaid inventory |
Supplies
|
$1.29M | USD | Point-in-time |
| Series A Convertible Preferred stock, par value |
PreferredStockParOrStatedValuePerShare
|
$10.00 | USD | Point-in-time |
| Series A Convertible Preferred stock, par value |
PreferredStockParOrStatedValuePerShare
|
$10.00 | USD | Point-in-time |
| Prepaid inventory |
Supplies
|
$47.00K | USD | Point-in-time |
| Prepaid and other current assets |
PrepaidExpenseAndOtherAssetsCurrent
|
$769.00K | USD | Point-in-time |
| Prepaid and other current assets |
PrepaidExpenseAndOtherAssetsCurrent
|
$447.00K | USD | Point-in-time |
| Series A Convertible Preferred stock, shares authorized |
PreferredStockSharesAuthorized
|
500,000.00 | shares | Point-in-time |
| Series A Convertible Preferred stock, shares authorized |
PreferredStockSharesAuthorized
|
500,000.00 | shares | Point-in-time |
| Series A Convertible Preferred stock, shares issued |
PreferredStockSharesIssued
|
9,411.00 | shares | Point-in-time |
| Total Current Assets |
AssetsCurrent
|
$13.45M | USD | Point-in-time |
| Total Current Assets |
AssetsCurrent
|
$11.50M | USD | Point-in-time |
| Series A Convertible Preferred stock, shares issued |
PreferredStockSharesIssued
|
9,411.00 | shares | Point-in-time |
| Property and equipment, net of accumulated depreciation of $4,216,000 and $3,405,000, respectively |
PropertyPlantAndEquipmentNet
|
$5.37M | USD | Point-in-time |
| Property and equipment, net of accumulated depreciation of $4,216,000 and $3,405,000, respectively |
PropertyPlantAndEquipmentNet
|
$4.57M | USD | Point-in-time |
| Series A Convertible Preferred stock, shares outstanding |
PreferredStockSharesOutstanding
|
9,411.00 | shares | Point-in-time |
| Series A Convertible Preferred stock, shares outstanding |
PreferredStockSharesOutstanding
|
9,411.00 | shares | Point-in-time |
| Common stock, par value |
CommonStockParOrStatedValuePerShare
|
$0.00 | USD | Point-in-time |
| Brand names |
IndefiniteLivedIntangibleAssetsExcludingGoodwill
|
$1.03M | USD | Point-in-time |
| Brand names |
IndefiniteLivedIntangibleAssetsExcludingGoodwill
|
$1.03M | USD | Point-in-time |
| Common stock, par value |
CommonStockParOrStatedValuePerShare
|
$0.00 | USD | Point-in-time |
| Total assets |
Assets
|
$19.85M | USD | Point-in-time |
| Common stock, shares authorized |
CommonStockSharesAuthorized
|
19.50M | shares | Point-in-time |
| Common stock, shares authorized |
CommonStockSharesAuthorized
|
19.50M | shares | Point-in-time |
| Total assets |
Assets
|
$17.10M | USD | Point-in-time |
| Common stock, shares issued |
CommonStockSharesIssued
|
13.16M | shares | Point-in-time |
| Common stock, shares issued |
CommonStockSharesIssued
|
13.07M | shares | Point-in-time |
| Common stock, shares outstanding |
CommonStockSharesOutstanding
|
13.07M | shares | Point-in-time |
| Common stock, shares outstanding |
CommonStockSharesOutstanding
|
13.16M | shares | Point-in-time |
| Accounts payable |
AccountsPayableCurrent
|
$5.89M | USD | Point-in-time |
| Accounts payable |
AccountsPayableCurrent
|
$7.46M | USD | Point-in-time |
| Accrued expenses |
AccruedLiabilitiesCurrent
|
$168.00K | USD | Point-in-time |
| Accrued expenses |
AccruedLiabilitiesCurrent
|
$130.00K | USD | Point-in-time |
| Line of credit |
LinesOfCreditCurrent
|
$4.44M | USD | Point-in-time |
| Line of credit |
LinesOfCreditCurrent
|
$3.01M | USD | Point-in-time |
| Current portion of long term financing obligation |
LongTermDebtCurrent
|
$160.00K | USD | Point-in-time |
| Current portion of long term financing obligation |
LongTermDebtCurrent
|
$134.00K | USD | Point-in-time |
| Current portion of capital leases payable |
CapitalLeaseObligationsCurrent
|
$125.00K | USD | Point-in-time |
| Current portion of capital leases payable |
CapitalLeaseObligationsCurrent
|
$153.00K | USD | Point-in-time |
| Term loans |
LoansPayableToBankCurrent
|
$341.00K | USD | Point-in-time |
| Term loans |
LoansPayableToBankCurrent
|
- | USD | Point-in-time |
| Total current liabilities |
LiabilitiesCurrent
|
$9.29M | USD | Point-in-time |
| Total current liabilities |
LiabilitiesCurrent
|
$12.72M | USD | Point-in-time |
| Long term financing obligation, less current portion, net of discount of $935,000 and $1,031,000, respectively |
LongTermDebtNoncurrent
|
$1.44M | USD | Point-in-time |
| Long term financing obligation, less current portion, net of discount of $935,000 and $1,031,000, respectively |
LongTermDebtNoncurrent
|
$1.51M | USD | Point-in-time |
| Capital leases payable, less current portion |
CapitalLeaseObligationsNoncurrent
|
$476.00K | USD | Point-in-time |
| Capital leases payable, less current portion |
CapitalLeaseObligationsNoncurrent
|
$490.00K | USD | Point-in-time |
| Capital Expansion Loan |
LongTermLoansPayable
|
$1.54M | USD | Point-in-time |
| Capital Expansion Loan |
LongTermLoansPayable
|
$672.00K | USD | Point-in-time |
| Term loan, less current portion, net of discount of $132,000 and $0, respectively |
LongTermLoansFromBank
|
$1.50M | USD | Point-in-time |
| Term loan, less current portion, net of discount of $132,000 and $0, respectively |
LongTermLoansFromBank
|
$2.87M | USD | Point-in-time |
| Total Liabilities |
Liabilities
|
$19.07M | USD | Point-in-time |
| Total Liabilities |
Liabilities
|
$13.45M | USD | Point-in-time |
| Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 9,411 and 9,411 shares issued and outstanding, respectively |
PreferredStockValue
|
$94.00K | USD | Point-in-time |
| Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 9,411 and 9,411 shares issued and outstanding, respectively |
PreferredStockValue
|
$94.00K | USD | Point-in-time |
| Common stock, $.0001 par value, 19,500,000 shares authorized, 13,160,860 and 13,068,058 shares issued and outstanding, respectively |
CommonStockValue
|
$1.00K | USD | Point-in-time |
| Common stock, $.0001 par value, 19,500,000 shares authorized, 13,160,860 and 13,068,058 shares issued and outstanding, respectively |
CommonStockValue
|
$1.00K | USD | Point-in-time |
| Additional paid in capital |
AdditionalPaidInCapital
|
$26.30M | USD | Point-in-time |
| Additional paid in capital |
AdditionalPaidInCapital
|
$27.40M | USD | Point-in-time |
| Accumulated deficit |
RetainedEarningsAccumulatedDeficit
|
$-22.74M | USD | Point-in-time |
| Accumulated deficit |
RetainedEarningsAccumulatedDeficit
|
$-26.71M | USD | Point-in-time |
| Total stockholders' equity |
StockholdersEquity
|
$3.39M | USD | Point-in-time |
| Total stockholders' equity |
StockholdersEquity
|
$785.00K | USD | Point-in-time |
| Total stockholders' equity |
StockholdersEquity
|
$3.65M | USD | Point-in-time |
| Total liabilities and stockholders' equity |
LiabilitiesAndStockholdersEquity
|
$17.10M | USD | Point-in-time |
| Total liabilities and stockholders' equity |
LiabilitiesAndStockholdersEquity
|
$19.85M | USD | Point-in-time |
Income Statement
32 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Sales, net |
SalesRevenueNet
|
$45.95M | USD | Annual |
| Sales, net |
SalesRevenueNet
|
$43.42M | USD | Annual |
| Cost of goods sold |
CostOfGoodsSold
|
$30.42M | USD | Annual |
| Cost of goods sold |
CostOfGoodsSold
|
$34.34M | USD | Annual |
| Gross profit |
GrossProfit
|
$13.01M | USD | Annual |
| Gross profit |
GrossProfit
|
$11.61M | USD | Annual |
| Delivery and handling expenses |
ShippingHandlingAndTransportationCosts
|
$5.10M | USD | Annual |
| Delivery and handling expenses |
ShippingHandlingAndTransportationCosts
|
$4.48M | USD | Annual |
| Selling and marketing expenses |
SellingAndMarketingExpense
|
$4.87M | USD | Annual |
| Selling and marketing expenses |
SellingAndMarketingExpense
|
$4.84M | USD | Annual |
| General and administrative expenses |
GeneralAndAdministrativeExpense
|
$4.37M | USD | Annual |
| General and administrative expenses |
GeneralAndAdministrativeExpense
|
$3.41M | USD | Annual |
| Total operating expenses |
OperatingExpenses
|
$14.34M | USD | Annual |
| Total operating expenses |
OperatingExpenses
|
$12.73M | USD | Annual |
| Income (Loss) from operations |
OperatingIncomeLoss
|
$276.00K | USD | Annual |
| Income (Loss) from operations |
OperatingIncomeLoss
|
$-2.73M | USD | Annual |
| Interest expense |
InterestExpense
|
$1.03M | USD | Annual |
| Interest expense |
InterestExpense
|
$1.23M | USD | Annual |
| Loss before provision for income taxes |
IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest
|
$-752.00K | USD | Annual |
| Loss before provision for income taxes |
IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest
|
$-3.96M | USD | Annual |
| Income taxes |
IncomeTaxExpenseBenefit
|
- | USD | Annual |
| Income taxes |
IncomeTaxExpenseBenefit
|
$2.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-754.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-3.96M | USD | Annual |
| Preferred stock dividend |
PreferredStockDividendsIncomeStatementImpact
|
$5.00K | USD | Annual |
| Preferred stock dividend |
PreferredStockDividendsIncomeStatementImpact
|
$5.00K | USD | Annual |
| Net loss attributable to common stockholders |
NetIncomeLossAvailableToCommonStockholdersBasic
|
$-759.00K | USD | Annual |
| Net loss attributable to common stockholders |
NetIncomeLossAvailableToCommonStockholdersBasic
|
$-3.97M | USD | Annual |
| Loss per share attributable to common stockholders - basic and diluted |
EarningsPerShareBasicAndDiluted
|
$-0.30 | USD | Annual |
| Loss per share attributable to common stockholders - basic and diluted |
EarningsPerShareBasicAndDiluted
|
$-0.06 | USD | Annual |
| Weighted average number of shares outstanding - basic and diluted |
WeightedAverageNumberOfShareOutstandingBasicAndDiluted
|
13.04M | shares | Annual |
| Weighted average number of shares outstanding - basic and diluted |
WeightedAverageNumberOfShareOutstandingBasicAndDiluted
|
13.15M | shares | Annual |
Cash Flow Statement
66 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Net loss |
NetIncomeLoss
|
$-754.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-3.96M | USD | Annual |
| Depreciation and amortization |
DepreciationDepletionAndAmortization
|
$755.00K | USD | Annual |
| Depreciation and amortization |
DepreciationDepletionAndAmortization
|
$933.00K | USD | Annual |
| Fair value vesting of stock options issued to employees |
FairValueOptionChangesInFairValueGainLoss1
|
$-877.00K | USD | Annual |
| Fair value vesting of stock options issued to employees |
FairValueOptionChangesInFairValueGainLoss1
|
$-396.00K | USD | Annual |
| Fair value of common stock issued for services |
StockIssuedDuringPeriodValueIssuedForServices
|
$-1.00K | USD | Annual |
| Fair value of common stock issued for services |
StockIssuedDuringPeriodValueIssuedForServices
|
$-13.00K | USD | Annual |
| (Decrease) increase in allowance for doubtful accounts |
AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease
|
$71.00K | USD | Annual |
| (Decrease) increase in allowance for doubtful accounts |
AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease
|
$103.00K | USD | Annual |
| Accounts receivable |
IncreaseDecreaseInAccountsReceivable
|
$428.00K | USD | Annual |
| Accounts receivable |
IncreaseDecreaseInAccountsReceivable
|
$497.00K | USD | Annual |
| Inventory |
IncreaseDecreaseInInventories
|
$13.00K | USD | Annual |
| Inventory |
IncreaseDecreaseInInventories
|
$1.62M | USD | Annual |
| Prepaid inventory |
IncreaseDecreaseInPrepaidInventory
|
$1.03M | USD | Annual |
| Prepaid inventory |
IncreaseDecreaseInPrepaidInventory
|
$-1.24M | USD | Annual |
| Prepaid expenses and other current assets |
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
$25.00K | USD | Annual |
| Prepaid expenses and other current assets |
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
$269.00K | USD | Annual |
| Accounts payable |
IncreaseDecreaseInAccountsPayable
|
$2.28M | USD | Annual |
| Accounts payable |
IncreaseDecreaseInAccountsPayable
|
$1.56M | USD | Annual |
| Accrued expenses |
IncreaseDecreaseInAccruedLiabilities
|
$38.00K | USD | Annual |
| Accrued expenses |
IncreaseDecreaseInAccruedLiabilities
|
$-6.00K | USD | Annual |
| Net cash provided by (used in) operating activities |
NetCashProvidedByUsedInOperatingActivities
|
$-1.35M | USD | Annual |
| Net cash provided by (used in) operating activities |
NetCashProvidedByUsedInOperatingActivities
|
$1.02M | USD | Annual |
| Purchase of property and equipment |
PaymentsToAcquirePropertyPlantAndEquipment
|
$330.00K | USD | Annual |
| Purchase of property and equipment |
PaymentsToAcquirePropertyPlantAndEquipment
|
$532.00K | USD | Annual |
| Net cash used in investing activities |
NetCashProvidedByUsedInInvestingActivities
|
$-532.00K | USD | Annual |
| Net cash used in investing activities |
NetCashProvidedByUsedInInvestingActivities
|
$-330.00K | USD | Annual |
| Proceeds from stock option and warrant exercises |
ProceedsFromWarrantExercises
|
$26.00K | USD | Annual |
| Proceeds from stock option and warrant exercises |
ProceedsFromWarrantExercises
|
$75.00K | USD | Annual |
| Payments for deferred financing fees |
PaymentsOfFinancingCosts
|
- | USD | Annual |
| Payments for deferred financing fees |
PaymentsOfFinancingCosts
|
$7.00K | USD | Annual |
| Principal repayments on note term loan |
RepaymentsOfShortTermDebt
|
- | USD | Annual |
| Principal repayments on note term loan |
RepaymentsOfShortTermDebt
|
$150.00K | USD | Annual |
| Borrowing on term loan |
ProceedsFromShortTermDebt
|
$1.00M | USD | Annual |
| Borrowing on term loan |
ProceedsFromShortTermDebt
|
$1.50M | USD | Annual |
| Principal repayments on long term financing obligation |
RepaymentsOfLongTermDebt
|
$111.00K | USD | Annual |
| Principal repayments on long term financing obligation |
RepaymentsOfLongTermDebt
|
$134.00K | USD | Annual |
| Principal repayments on capital lease obligation |
RepaymentsOfLongTermCapitalLeaseObligations
|
$138.00K | USD | Annual |
| Principal repayments on capital lease obligation |
RepaymentsOfLongTermCapitalLeaseObligations
|
$77.00K | USD | Annual |
| Net borrowings (repayments) on existing line of credit |
ProceedsFromLongTermLinesOfCredit
|
$1.43M | USD | Annual |
| Net borrowings (repayments) on existing line of credit |
ProceedsFromLongTermLinesOfCredit
|
$-1.51M | USD | Annual |
| Net cash provided by (used in) financing activities |
NetCashProvidedByUsedInFinancingActivities
|
$2.74M | USD | Annual |
| Net cash provided by (used in) financing activities |
NetCashProvidedByUsedInFinancingActivities
|
$-831.00K | USD | Annual |
| Net (decrease) in cash |
CashPeriodIncreaseDecrease
|
$-145.00K | USD | Annual |
| Net (decrease) in cash |
CashPeriodIncreaseDecrease
|
$857.00K | USD | Annual |
| Cash at beginning of year |
Cash
|
$1.10M | USD | Point-in-time |
| Cash at beginning of year |
Cash
|
$1.82M | USD | Point-in-time |
| Cash at beginning of year |
Cash
|
$959.00K | USD | Point-in-time |
| Cash at end of year |
Cash
|
$1.10M | USD | Point-in-time |
| Cash at end of year |
Cash
|
$1.82M | USD | Point-in-time |
| Cash at end of year |
Cash
|
$959.00K | USD | Point-in-time |
| Interest |
InterestPaidNet
|
$693.00K | USD | Annual |
| Interest |
InterestPaidNet
|
$1.19M | USD | Annual |
| Taxes |
IncomeTaxesPaid
|
- | USD | Annual |
| Taxes |
IncomeTaxesPaid
|
$2.00K | USD | Annual |
| Series B preferred stock dividend payable in common stock |
ConversionOfStockAmountConverted2
|
$5.00K | USD | Annual |
| Series B preferred stock dividend payable in common stock |
ConversionOfStockAmountConverted2
|
$5.00K | USD | Annual |
| Property and equipment acquired through capital lease obligation |
NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1
|
$493.00K | USD | Annual |
| Property and equipment acquired through capital lease obligation |
NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1
|
$179.00K | USD | Annual |
| Fair value of warrants granted as valuation discount |
FairValueAdjustmentOfWarrants
|
$584.00K | USD | Annual |
| Fair value of warrants granted as valuation discount |
FairValueAdjustmentOfWarrants
|
$141.00K | USD | Annual |
| Property and Equipment acquired through Capital Expansion loan |
PropertyAndEquipmentAcquiredThroughCapexLoan
|
$915.00K | USD | Annual |
| Property and Equipment acquired through Capital Expansion loan |
PropertyAndEquipmentAcquiredThroughCapexLoan
|
$672.00K | USD | Annual |
| Other current assets acquired through Capital Expansion loan |
NoncashOrPartNoncashAcquisitionOtherAssetsAcquired1
|
- | USD | Annual |
| Other current assets acquired through Capital Expansion loan |
NoncashOrPartNoncashAcquisitionOtherAssetsAcquired1
|
$297.00K | USD | Annual |
Stockholders Equity
21 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Balance |
StockholdersEquity
|
$3.39M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$785.00K | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$3.65M | USD | Point-in-time |
| Fair Value of common stock issued for services |
StockIssuedDuringPeriodValueIssuedForServices
|
$-1.00K | USD | Annual |
| Fair Value of common stock issued for services |
StockIssuedDuringPeriodValueIssuedForServices
|
$-13.00K | USD | Annual |
| Exercise of stock options |
StockIssuedDuringPeriodValueStockOptionsExercised
|
$26.00K | USD | Annual |
| Exercise of stock options |
StockIssuedDuringPeriodValueStockOptionsExercised
|
- | USD | Annual |
| Exercise of stock options Shares |
StockIssuedDuringPeriodSharesStockOptionsExercised
|
216,134.00 | shares | Annual |
| Exercise of stock options Shares |
StockIssuedDuringPeriodSharesStockOptionsExercised
|
135,833.00 | shares | Annual |
| Exercise of stock warrants |
StockIssuedDuringPeriodValueWarrantsExercised
|
$75.00K | USD | Annual |
| Fair value of warrants granted as valuation discount |
FairValueAdjustmentOfWarrants
|
$584.00K | USD | Annual |
| Fair value of warrants granted as valuation discount |
FairValueAdjustmentOfWarrants
|
$141.00K | USD | Annual |
| Fair value vesting of options issued to employees |
AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationStockOptionsRequisiteServicePeriodRecognition
|
$877.00K | USD | Annual |
| Fair value vesting of options issued to employees |
AdjustmentsToAdditionalPaidInCapitalShareBasedCompensationStockOptionsRequisiteServicePeriodRecognition
|
$396.00K | USD | Annual |
| Series A Preferred Stock Dividend |
DividendsPreferredStockStock
|
- | USD | Annual |
| Series A Preferred Stock Dividend |
DividendsPreferredStockStock
|
- | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-754.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-3.96M | USD | Annual |
| Balance |
StockholdersEquity
|
$3.39M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$785.00K | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$3.65M | USD | Point-in-time |
Data is extracted from SEC EDGAR XBRL filings. Values shown are as reported in the filing.