10-Q Filing
Filing Information
| Form Type | 10-Q |
| Accession Number | 0001493152-14-001465 |
| Period End Date | 20140331 |
| Filing Date | 20140514 |
| Fiscal Year | 2014 |
| Fiscal Period | Q1 |
| XBRL Instance | reed-20140331.xml |
Filing Contents
This filing contains the following financial statements:
Balance Sheet
72 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Allowance for Doubtful Accounts and returns and discounts |
AllowanceForDoubtfulAccountsReceivableCurrent
|
$310.00K | USD | Point-in-time |
| Allowance for Doubtful Accounts and returns and discounts |
AllowanceForDoubtfulAccountsReceivableCurrent
|
$324.00K | USD | Point-in-time |
| Reserve for obsolescence, inventory |
InventoryLIFOReserve
|
$181.00K | USD | Point-in-time |
| Reserve for obsolescence, inventory |
InventoryLIFOReserve
|
$176.00K | USD | Point-in-time |
| Accumulated Depreciation |
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
$2.95M | USD | Point-in-time |
| Cash |
Cash
|
$1.10M | USD | Point-in-time |
| Cash |
Cash
|
$726.00K | USD | Point-in-time |
| Cash |
Cash
|
$1.10M | USD | Point-in-time |
| Accumulated Depreciation |
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
$2.80M | USD | Point-in-time |
| Cash |
Cash
|
$1.16M | USD | Point-in-time |
| Accumulated Amortization, deferred financing fees |
AccumulatedAmortizationOfNoncurrentDeferredFinanceCosts
|
$40.00K | USD | Point-in-time |
| Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $310,000 and $324,000, respectively |
AccountsReceivableNetCurrent
|
$2.56M | USD | Point-in-time |
| Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $310,000 and $324,000, respectively |
AccountsReceivableNetCurrent
|
$2.14M | USD | Point-in-time |
| Accumulated Amortization, deferred financing fees |
AccumulatedAmortizationOfNoncurrentDeferredFinanceCosts
|
$58.00K | USD | Point-in-time |
| Inventory, net of reserve for obsolescence of $181,000 and $176,000, respectively |
InventoryNet
|
$6.08M | USD | Point-in-time |
| Discount, long term financing obligation |
DebtInstrumentUnamortizedDiscountPremiumNet
|
$526.00K | USD | Point-in-time |
| Inventory, net of reserve for obsolescence of $181,000 and $176,000, respectively |
InventoryNet
|
$6.29M | USD | Point-in-time |
| Discount, long term financing obligation |
DebtInstrumentUnamortizedDiscountPremiumNet
|
$513.00K | USD | Point-in-time |
| Prepaid inventory |
OtherInventory
|
$373.00K | USD | Point-in-time |
| Prepaid inventory |
OtherInventory
|
$256.00K | USD | Point-in-time |
| Prepaid and other current assets |
PrepaidExpenseAndOtherAssets
|
$181.00K | USD | Point-in-time |
| Prepaid and other current assets |
PrepaidExpenseAndOtherAssets
|
$178.00K | USD | Point-in-time |
| Total Current Assets |
AssetsCurrent
|
$10.29M | USD | Point-in-time |
| Total Current Assets |
AssetsCurrent
|
$9.97M | USD | Point-in-time |
| Property and equipment, net of accumulated depreciation of $2,947,000 and $2,796,000, respectively |
PropertyPlantAndEquipmentNet
|
$3.61M | USD | Point-in-time |
| Property and equipment, net of accumulated depreciation of $2,947,000 and $2,796,000, respectively |
PropertyPlantAndEquipmentNet
|
$3.69M | USD | Point-in-time |
| Common stock par value |
CommonStockParOrStatedValuePerShare
|
$0.00 | USD | Point-in-time |
| Brand names |
IndefiniteLivedIntangibleAssetsExcludingGoodwill
|
$1.03M | USD | Point-in-time |
| Common stock par value |
CommonStockParOrStatedValuePerShare
|
$0.00 | USD | Point-in-time |
| Brand names |
IndefiniteLivedIntangibleAssetsExcludingGoodwill
|
$1.03M | USD | Point-in-time |
| Deferred financing fees, net of amortization of $58,000 and $40,000, respectively |
DeferredFinanceCostsNoncurrentNet
|
$49.00K | USD | Point-in-time |
| Common stock, shares authorized |
CommonStockSharesAuthorized
|
19.50M | shares | Point-in-time |
| Deferred financing fees, net of amortization of $58,000 and $40,000, respectively |
DeferredFinanceCostsNoncurrentNet
|
$60.00K | USD | Point-in-time |
| Common stock, shares authorized |
CommonStockSharesAuthorized
|
19.50M | shares | Point-in-time |
| Common stock, shares issued |
CommonStockSharesIssued
|
12.92M | shares | Point-in-time |
| Total assets |
Assets
|
$14.98M | USD | Point-in-time |
| Total assets |
Assets
|
$14.75M | USD | Point-in-time |
| Common stock, shares issued |
CommonStockSharesIssued
|
13.04M | shares | Point-in-time |
| Common stock, shares outstanding |
CommonStockSharesOutstanding
|
12.92M | shares | Point-in-time |
| Common stock, shares outstanding |
CommonStockSharesOutstanding
|
13.04M | shares | Point-in-time |
| Accounts payable |
AccountsPayableCurrent
|
$3.61M | USD | Point-in-time |
| Accounts payable |
AccountsPayableCurrent
|
$3.97M | USD | Point-in-time |
| Accrued expenses |
AccruedLiabilitiesCurrent
|
$136.00K | USD | Point-in-time |
| Accrued expenses |
AccruedLiabilitiesCurrent
|
$126.00K | USD | Point-in-time |
| Line of credit |
LinesOfCreditCurrent
|
$4.52M | USD | Point-in-time |
| Line of credit |
LinesOfCreditCurrent
|
$4.59M | USD | Point-in-time |
| Current portion of long term financing obligation |
LongTermDebtCurrent
|
$111.00K | USD | Point-in-time |
| Current portion of long term financing obligation |
LongTermDebtCurrent
|
$116.00K | USD | Point-in-time |
| Current portion of capital leases payable |
CapitalLeaseObligationsCurrent
|
$79.00K | USD | Point-in-time |
| Current portion of capital leases payable |
CapitalLeaseObligationsCurrent
|
$63.00K | USD | Point-in-time |
| Current portion of term loan |
NotesPayableCurrent
|
$171.00K | USD | Point-in-time |
| Current portion of term loan |
NotesPayableCurrent
|
$165.00K | USD | Point-in-time |
| Total current liabilities |
LiabilitiesCurrent
|
$8.63M | USD | Point-in-time |
| Total current liabilities |
LiabilitiesCurrent
|
$9.04M | USD | Point-in-time |
| Long term financing obligation, less current portion, net of discount of $513,000 and $526,000, respectively |
LongTermDebtNoncurrent
|
$2.13M | USD | Point-in-time |
| Long term financing obligation, less current portion, net of discount of $513,000 and $526,000, respectively |
LongTermDebtNoncurrent
|
$2.15M | USD | Point-in-time |
| Capital leases payable, less current portion |
CapitalLeaseObligationsNoncurrent
|
$106.00K | USD | Point-in-time |
| Capital leases payable, less current portion |
CapitalLeaseObligationsNoncurrent
|
$92.00K | USD | Point-in-time |
| Term loan, less current portion |
LongTermNotesPayable
|
$482.00K | USD | Point-in-time |
| Term loan, less current portion |
LongTermNotesPayable
|
$437.00K | USD | Point-in-time |
| Total Liabilities |
Liabilities
|
$11.36M | USD | Point-in-time |
| Total Liabilities |
Liabilities
|
$11.70M | USD | Point-in-time |
| Common stock, $.0001 par value, 19,500,000 shares authorized, 13,042,952 and 12,922,832 shares issued and outstanding, respectively |
CommonStockValue
|
$1.00K | USD | Point-in-time |
| Common stock, $.0001 par value, 19,500,000 shares authorized, 13,042,952 and 12,922,832 shares issued and outstanding, respectively |
CommonStockValue
|
$1.00K | USD | Point-in-time |
| Additional paid in capital |
AdditionalPaidInCapitalCommonStock
|
$25.28M | USD | Point-in-time |
| Additional paid in capital |
AdditionalPaidInCapitalCommonStock
|
$25.39M | USD | Point-in-time |
| Accumulated deficit |
RetainedEarningsAccumulatedDeficit
|
$-21.98M | USD | Point-in-time |
| Accumulated deficit |
RetainedEarningsAccumulatedDeficit
|
$-22.20M | USD | Point-in-time |
| Total stockholders' equity |
StockholdersEquity
|
$3.29M | USD | Point-in-time |
| Total stockholders' equity |
StockholdersEquity
|
$3.39M | USD | Point-in-time |
| Total liabilities and stockholders' equity |
LiabilitiesAndStockholdersEquity
|
$14.98M | USD | Point-in-time |
| Total liabilities and stockholders' equity |
LiabilitiesAndStockholdersEquity
|
$14.75M | USD | Point-in-time |
Income Statement
24 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Sales |
SalesRevenueNet
|
$8.13M | USD | 1 Quarter |
| Sales |
SalesRevenueNet
|
$8.95M | USD | 1 Quarter |
| Cost of goods sold |
CostOfGoodsSold
|
$5.59M | USD | 1 Quarter |
| Cost of goods sold |
CostOfGoodsSold
|
$6.05M | USD | 1 Quarter |
| Gross profit |
GrossProfit
|
$2.54M | USD | 1 Quarter |
| Gross profit |
GrossProfit
|
$2.90M | USD | 1 Quarter |
| Delivery and handling expenses |
ShippingHandlingAndTransportationCosts
|
$895.00K | USD | 1 Quarter |
| Delivery and handling expenses |
ShippingHandlingAndTransportationCosts
|
$906.00K | USD | 1 Quarter |
| Selling and marketing expense |
SellingAndMarketingExpense
|
$1.07M | USD | 1 Quarter |
| Selling and marketing expense |
SellingAndMarketingExpense
|
$880.00K | USD | 1 Quarter |
| General and administrative expense |
GeneralAndAdministrativeExpense
|
$988.00K | USD | 1 Quarter |
| General and administrative expense |
GeneralAndAdministrativeExpense
|
$972.00K | USD | 1 Quarter |
| Total operating expenses |
OperatingExpenses
|
$2.94M | USD | 1 Quarter |
| Total operating expenses |
OperatingExpenses
|
$2.77M | USD | 1 Quarter |
| Loss from operations |
OperatingIncomeLoss
|
$-32.00K | USD | 1 Quarter |
| Loss from operations |
OperatingIncomeLoss
|
$-239.00K | USD | 1 Quarter |
| Interest expense |
InterestExpense
|
$164.00K | USD | 1 Quarter |
| Interest expense |
InterestExpense
|
$188.00K | USD | 1 Quarter |
| Net loss |
NetIncomeLoss
|
$-220.00K | USD | 1 Quarter |
| Net loss |
NetIncomeLoss
|
$-403.00K | USD | 1 Quarter |
| Loss per share basic and diluted |
EarningsPerShareBasic
|
$-0.03 | USD | 1 Quarter |
| Loss per share basic and diluted |
EarningsPerShareBasic
|
$-0.02 | USD | 1 Quarter |
| Weighted average number of shares outstanding - basic and diluted |
WeightedAverageNumberOfSharesOutstandingBasic
|
12.32M | shares | 1 Quarter |
| Weighted average number of shares outstanding - basic and diluted |
WeightedAverageNumberOfSharesOutstandingBasic
|
12.97M | shares | 1 Quarter |
Cash Flow Statement
55 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Net (loss) |
NetIncomeLoss
|
$-220.00K | USD | 1 Quarter |
| Net (loss) |
NetIncomeLoss
|
$-403.00K | USD | 1 Quarter |
| Depreciation and amortization |
DepreciationDepletionAndAmortization
|
$181.00K | USD | 1 Quarter |
| Depreciation and amortization |
DepreciationDepletionAndAmortization
|
$145.00K | USD | 1 Quarter |
| Fair value of stock options issued to employees |
FairValueOptionChangesInFairValueGainLoss1
|
$119.00K | USD | 1 Quarter |
| Fair value of stock options issued to employees |
FairValueOptionChangesInFairValueGainLoss1
|
$99.00K | USD | 1 Quarter |
| Fair value of common stock issued for services and bonus |
IssuanceOfStockAndWarrantsForServicesOrClaims
|
- | USD | 1 Quarter |
| Fair value of common stock issued for services and bonus |
IssuanceOfStockAndWarrantsForServicesOrClaims
|
$5.00K | USD | 1 Quarter |
| (Decrease) increase in allowance for doubtful accounts |
PremiumsReceivableAllowanceForDoubtfulAccountsRecoveries
|
$40.00K | USD | 1 Quarter |
| (Decrease) increase in allowance for doubtful accounts |
PremiumsReceivableAllowanceForDoubtfulAccountsRecoveries
|
$-14.00K | USD | 1 Quarter |
| Accounts receivable |
IncreaseDecreaseInAccountsReceivable
|
$-307.00K | USD | 1 Quarter |
| Accounts receivable |
IncreaseDecreaseInAccountsReceivable
|
$-404.00K | USD | 1 Quarter |
| Inventory |
IncreaseDecreaseInInventories
|
$-507.00K | USD | 1 Quarter |
| Inventory |
IncreaseDecreaseInInventories
|
$217.00K | USD | 1 Quarter |
| Prepaid expenses and inventory and other current assets |
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
$-120.00K | USD | 1 Quarter |
| Prepaid expenses and inventory and other current assets |
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
$-28.00K | USD | 1 Quarter |
| Accounts payable |
IncreaseDecreaseInAccountsPayable
|
$356.00K | USD | 1 Quarter |
| Accounts payable |
IncreaseDecreaseInAccountsPayable
|
$28.00K | USD | 1 Quarter |
| Accrued expenses |
IncreaseDecreaseInAccruedLiabilities
|
$-10.00K | USD | 1 Quarter |
| Accrued expenses |
IncreaseDecreaseInAccruedLiabilities
|
$-24.00K | USD | 1 Quarter |
| Net cash provided by (used in) operating activities |
NetCashProvidedByUsedInOperatingActivities
|
$85.00K | USD | 1 Quarter |
| Net cash provided by (used in) operating activities |
NetCashProvidedByUsedInOperatingActivities
|
$-932.00K | USD | 1 Quarter |
| Purchase of property and equipment |
PaymentsToAcquirePropertyPlantAndEquipment
|
$73.00K | USD | 1 Quarter |
| Purchase of property and equipment |
PaymentsToAcquirePropertyPlantAndEquipment
|
$98.00K | USD | 1 Quarter |
| Net cash used in investing activities |
NetCashProvidedByUsedInInvestingActivities
|
$-73.00K | USD | 1 Quarter |
| Net cash used in investing activities |
NetCashProvidedByUsedInInvestingActivities
|
$-98.00K | USD | 1 Quarter |
| Proceeds from stock option exercises |
ProceedsFromStockOptionsExercised
|
$20.00K | USD | 1 Quarter |
| Proceeds from stock option exercises |
ProceedsFromStockOptionsExercised
|
$30.00K | USD | 1 Quarter |
| Payment of deferred financing fees |
PaymentOfDeferredFinancingfees
|
$7.00K | USD | 1 Quarter |
| Principal repayments on long term financing obligation |
RepaymentsOfLongTermDebt
|
$25.00K | USD | 1 Quarter |
| Principal repayments on long term financing obligation |
RepaymentsOfLongTermDebt
|
$21.00K | USD | 1 Quarter |
| Principal repayments on capital lease obligation |
RepaymentsOfDebtAndCapitalLeaseObligations
|
$16.00K | USD | 1 Quarter |
| Principal repayments on capital lease obligation |
RepaymentsOfDebtAndCapitalLeaseObligations
|
$30.00K | USD | 1 Quarter |
| Principal repayments on term loan |
RepaymentsOfNotesPayable
|
$39.00K | USD | 1 Quarter |
| Principal repayments on term loan |
RepaymentsOfNotesPayable
|
$42.00K | USD | 1 Quarter |
| Net draw down (repayment) on line of credit |
RepaymentsOfLinesOfCredit
|
$-642.00K | USD | 1 Quarter |
| Net draw down (repayment) on line of credit |
RepaymentsOfLinesOfCredit
|
$-69.00K | USD | 1 Quarter |
| Net cash (used) provided by financing activities |
NetCashProvidedByUsedInFinancingActivities
|
$593.00K | USD | 1 Quarter |
| Net cash (used) provided by financing activities |
NetCashProvidedByUsedInFinancingActivities
|
$-12.00K | USD | 1 Quarter |
| Net (decrease) increase in cash |
CashPeriodIncreaseDecrease
|
$-437.00K | USD | 1 Quarter |
| Net (decrease) increase in cash |
CashPeriodIncreaseDecrease
|
- | USD | 1 Quarter |
| Cash at beginning of period |
Cash
|
$1.10M | USD | Point-in-time |
| Cash at beginning of period |
Cash
|
$726.00K | USD | Point-in-time |
| Cash at beginning of period |
Cash
|
$1.10M | USD | Point-in-time |
| Cash at beginning of period |
Cash
|
$1.16M | USD | Point-in-time |
| Cash at end of period |
Cash
|
$1.10M | USD | Point-in-time |
| Cash at end of period |
Cash
|
$726.00K | USD | Point-in-time |
| Cash at end of period |
Cash
|
$1.10M | USD | Point-in-time |
| Cash at end of period |
Cash
|
$1.16M | USD | Point-in-time |
| Interest |
InterestPaidNet
|
$188.00K | USD | 1 Quarter |
| Interest |
InterestPaidNet
|
$164.00K | USD | 1 Quarter |
| Series B Preferred stock converted to common stock |
SeriesBPreferredStockConvertedToCommonStock1
|
$456.00K | USD | 1 Quarter |
| Series B Preferred stock converted to common stock |
SeriesBPreferredStockConvertedToCommonStock1
|
- | USD | 1 Quarter |
| Common stock issued in settlement of Series A and B preferred stock dividend |
StockIssuedDuringPeriodValueOther
|
- | USD | 1 Quarter |
| Common stock issued in settlement of Series A and B preferred stock dividend |
StockIssuedDuringPeriodValueOther
|
$74.00K | USD | 1 Quarter |
Stockholders Equity
9 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Balance |
StockholdersEquity
|
$3.29M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$3.39M | USD | Point-in-time |
| Common shares issued upon exercise of stock options |
StockIssuedDuringPeriodValueStockOptionsExercised
|
$20.00K | USD | 1 Quarter |
| Common shares issued upon exercise of stock options, shares |
StockIssuedDuringPeriodSharesStockOptionsExercised
|
-178,700.00 | shares | 1 Quarter |
| Fair value vesting of options issued for bonuses and services |
FairValueOfCommonStockIssuedForBonusesAndServicesAmount
|
$99.00K | USD | 1 Quarter |
| Net loss |
NetIncomeLoss
|
$-220.00K | USD | 1 Quarter |
| Net loss |
NetIncomeLoss
|
$-403.00K | USD | 1 Quarter |
| Balance |
StockholdersEquity
|
$3.29M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$3.39M | USD | Point-in-time |
Data is extracted from SEC EDGAR XBRL filings. Values shown are as reported in the filing.