10-K Filing
Filing Information
| Form Type | 10-K |
| Accession Number | 0001493152-14-000826 |
| Period End Date | 20131231 |
| Filing Date | 20140325 |
| Fiscal Year | 2013 |
| Fiscal Period | FY |
| XBRL Instance | reed-20131231.xml |
Filing Contents
This filing contains the following financial statements:
Balance Sheet
74 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Allowance for Doubtful Accounts and returns and discounts |
AllowanceForDoubtfulAccountsReceivableCurrent
|
$324.00K | USD | Point-in-time |
| Allowance for Doubtful Accounts and returns and discounts |
AllowanceForDoubtfulAccountsReceivableCurrent
|
$399.00K | USD | Point-in-time |
| Accumulated Depreciation |
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
$2.80M | USD | Point-in-time |
| Accumulated Depreciation |
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
$2.35M | USD | Point-in-time |
| Cash |
Cash
|
$1.10M | USD | Point-in-time |
| Cash |
Cash
|
$713.00K | USD | Point-in-time |
| Accumulated Amortization, deferred financing fees |
AccumulatedAmortizationOfNoncurrentDeferredFinanceCosts
|
$40.00K | USD | Point-in-time |
| Accumulated Amortization, deferred financing fees |
AccumulatedAmortizationOfNoncurrentDeferredFinanceCosts
|
$26.00K | USD | Point-in-time |
| Cash |
Cash
|
$1.16M | USD | Point-in-time |
| Discount, long term financing obligation |
DebtInstrumentUnamortizedDiscountPremiumNet
|
$576.00K | USD | Point-in-time |
| Discount, long term financing obligation |
DebtInstrumentUnamortizedDiscountPremiumNet
|
$526.00K | USD | Point-in-time |
| Inventory |
InventoryNet
|
$5.79M | USD | Point-in-time |
| Inventory |
InventoryNet
|
$6.29M | USD | Point-in-time |
| Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $324,000 and $399,000, respectively |
AccountsReceivableNetCurrent
|
$1.96M | USD | Point-in-time |
| Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $324,000 and $399,000, respectively |
AccountsReceivableNetCurrent
|
$2.14M | USD | Point-in-time |
| Prepaid inventory |
OtherInventory
|
$256.00K | USD | Point-in-time |
| Prepaid inventory |
OtherInventory
|
$201.00K | USD | Point-in-time |
| Prepaid and other current assets |
PrepaidExpenseAndOtherAssets
|
$178.00K | USD | Point-in-time |
| Prepaid and other current assets |
PrepaidExpenseAndOtherAssets
|
$212.00K | USD | Point-in-time |
| Total Current Assets |
AssetsCurrent
|
$9.97M | USD | Point-in-time |
| Total Current Assets |
AssetsCurrent
|
$9.33M | USD | Point-in-time |
| Property and equipment, net of accumulated depreciation of $2,796,000 and $2,351,000, respectively |
PropertyPlantAndEquipmentNet
|
$3.69M | USD | Point-in-time |
| Property and equipment, net of accumulated depreciation of $2,796,000 and $2,351,000, respectively |
PropertyPlantAndEquipmentNet
|
$3.42M | USD | Point-in-time |
| Common stock par value |
CommonStockParOrStatedValuePerShare
|
$0.00 | USD | Point-in-time |
| Common stock par value |
CommonStockParOrStatedValuePerShare
|
$0.00 | USD | Point-in-time |
| Brand names |
IndefiniteLivedIntangibleAssetsExcludingGoodwill
|
$1.03M | USD | Point-in-time |
| Brand names |
IndefiniteLivedIntangibleAssetsExcludingGoodwill
|
$1.03M | USD | Point-in-time |
| Common stock, shares authorized |
CommonStockSharesAuthorized
|
19.50M | shares | Point-in-time |
| Common stock, shares authorized |
CommonStockSharesAuthorized
|
19.50M | shares | Point-in-time |
| Deferred financing fees, net of amortization of $40,000 and $26,000, respectively |
DeferredFinanceCostsNoncurrentNet
|
$60.00K | USD | Point-in-time |
| Common stock, shares issued |
CommonStockSharesIssued
|
12.99M | shares | Point-in-time |
| Common stock, shares issued |
CommonStockSharesIssued
|
12.08M | shares | Point-in-time |
| Deferred financing fees, net of amortization of $40,000 and $26,000, respectively |
DeferredFinanceCostsNoncurrentNet
|
$54.00K | USD | Point-in-time |
| Common stock, shares outstanding |
CommonStockSharesOutstanding
|
12.08M | shares | Point-in-time |
| Total assets |
Assets
|
$13.84M | USD | Point-in-time |
| Common stock, shares outstanding |
CommonStockSharesOutstanding
|
12.99M | shares | Point-in-time |
| Total assets |
Assets
|
$14.75M | USD | Point-in-time |
| Accounts payable |
AccountsPayableCurrent
|
$3.61M | USD | Point-in-time |
| Accounts payable |
AccountsPayableCurrent
|
$3.37M | USD | Point-in-time |
| Accrued expenses |
AccruedLiabilitiesCurrent
|
$136.00K | USD | Point-in-time |
| Accrued expenses |
AccruedLiabilitiesCurrent
|
$233.00K | USD | Point-in-time |
| Dividends payable |
DividendsPayableCurrent
|
- | USD | Point-in-time |
| Dividends payable |
DividendsPayableCurrent
|
$74.00K | USD | Point-in-time |
| Line of credit |
LinesOfCreditCurrent
|
$3.02M | USD | Point-in-time |
| Line of credit |
LinesOfCreditCurrent
|
$4.52M | USD | Point-in-time |
| Current portion of long term financing obligation |
LongTermDebtCurrent
|
$111.00K | USD | Point-in-time |
| Current portion of long term financing obligation |
LongTermDebtCurrent
|
$90.00K | USD | Point-in-time |
| Current portion of capital leases payable |
CapitalLeaseObligationsCurrent
|
$79.00K | USD | Point-in-time |
| Current portion of capital leases payable |
CapitalLeaseObligationsCurrent
|
$69.00K | USD | Point-in-time |
| Current portion of term loan |
NotesPayableCurrent
|
$176.00K | USD | Point-in-time |
| Current portion of term loan |
NotesPayableCurrent
|
$165.00K | USD | Point-in-time |
| Total current liabilities |
LiabilitiesCurrent
|
$7.03M | USD | Point-in-time |
| Total current liabilities |
LiabilitiesCurrent
|
$8.63M | USD | Point-in-time |
| Long term financing obligation, less current portion, net of discount of $526,000 and $576,000, respectively |
LongTermDebtNoncurrent
|
$2.15M | USD | Point-in-time |
| Long term financing obligation, less current portion, net of discount of $526,000 and $576,000, respectively |
LongTermDebtNoncurrent
|
$2.21M | USD | Point-in-time |
| Capital leases payable, less current portion |
CapitalLeaseObligationsNoncurrent
|
$98.00K | USD | Point-in-time |
| Capital leases payable, less current portion |
CapitalLeaseObligationsNoncurrent
|
$106.00K | USD | Point-in-time |
| Term loan, less current portion |
LongTermNotesPayable
|
$482.00K | USD | Point-in-time |
| Term loan, less current portion |
LongTermNotesPayable
|
$399.00K | USD | Point-in-time |
| Total Liabilities |
Liabilities
|
$9.74M | USD | Point-in-time |
| Total Liabilities |
Liabilities
|
$11.36M | USD | Point-in-time |
| Commitments and contingencies |
CommitmentsAndContingencies
|
- | USD | Point-in-time |
| Commitments and contingencies |
CommitmentsAndContingencies
|
- | USD | Point-in-time |
| Common stock, $.0001 par value, 19,500,000 shares authorized, 12,992,832 and 12,084,673 shares issued and outstanding, respectively |
CommonStockValue
|
$1.00K | USD | Point-in-time |
| Common stock, $.0001 par value, 19,500,000 shares authorized, 12,992,832 and 12,084,673 shares issued and outstanding, respectively |
CommonStockValue
|
$1.00K | USD | Point-in-time |
| Additional paid in capital |
AdditionalPaidInCapitalCommonStock
|
$25.28M | USD | Point-in-time |
| Additional paid in capital |
AdditionalPaidInCapitalCommonStock
|
$24.00M | USD | Point-in-time |
| Accumulated deficit |
RetainedEarningsAccumulatedDeficit
|
$-20.46M | USD | Point-in-time |
| Accumulated deficit |
RetainedEarningsAccumulatedDeficit
|
$-21.98M | USD | Point-in-time |
| Total stockholders' equity |
StockholdersEquity
|
$3.39M | USD | Point-in-time |
| Total stockholders' equity |
StockholdersEquity
|
$4.10M | USD | Point-in-time |
| Total stockholders' equity |
StockholdersEquity
|
$4.30M | USD | Point-in-time |
| Total liabilities and stockholders' equity |
LiabilitiesAndStockholdersEquity
|
$13.84M | USD | Point-in-time |
| Total liabilities and stockholders' equity |
LiabilitiesAndStockholdersEquity
|
$14.75M | USD | Point-in-time |
Income Statement
28 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Sales, net |
SalesRevenueNet
|
$30.01M | USD | Annual |
| Sales, net |
SalesRevenueNet
|
$37.28M | USD | Annual |
| Cost of goods sold |
CostOfGoodsAndServicesSold
|
$26.49M | USD | Annual |
| Cost of goods sold |
CostOfGoodsAndServicesSold
|
$20.86M | USD | Annual |
| Gross profit |
GrossProfit
|
$10.79M | USD | Annual |
| Gross profit |
GrossProfit
|
$9.14M | USD | Annual |
| Delivery and handling expenses |
ShippingHandlingAndTransportationCosts
|
$3.98M | USD | Annual |
| Delivery and handling expenses |
ShippingHandlingAndTransportationCosts
|
$2.63M | USD | Annual |
| Selling and marketing expense |
SellingAndMarketingExpense
|
$3.15M | USD | Annual |
| Selling and marketing expense |
SellingAndMarketingExpense
|
$4.18M | USD | Annual |
| General and administrative expense |
GeneralAndAdministrativeExpense
|
$3.23M | USD | Annual |
| General and administrative expense |
GeneralAndAdministrativeExpense
|
$3.51M | USD | Annual |
| Total operating expenses |
OperatingExpenses
|
$9.01M | USD | Annual |
| Total operating expenses |
OperatingExpenses
|
$11.66M | USD | Annual |
| Income (loss) from operations |
OperatingIncomeLoss
|
$-869.00K | USD | Annual |
| Income (loss) from operations |
OperatingIncomeLoss
|
$136.00K | USD | Annual |
| Interest expense |
InterestExpense
|
$651.00K | USD | Annual |
| Interest expense |
InterestExpense
|
$660.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-524.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-1.52M | USD | Annual |
| Preferred stock dividend |
PreferredStockDividendsAndOtherAdjustments
|
$45.00K | USD | Annual |
| Preferred stock dividend |
PreferredStockDividendsAndOtherAdjustments
|
$5.00K | USD | Annual |
| Net loss attributable to common stockholders |
NetIncomeLossAvailableToCommonStockholdersBasic
|
$-1.52M | USD | Annual |
| Net loss attributable to common stockholders |
NetIncomeLossAvailableToCommonStockholdersBasic
|
$-569.00K | USD | Annual |
| Loss per share attributable to common stockholders - basic and diluted |
EarningsPerShareBasic
|
$-0.12 | USD | Annual |
| Loss per share attributable to common stockholders - basic and diluted |
EarningsPerShareBasic
|
$-0.05 | USD | Annual |
| Weighted average number of shares outstanding - basic and diluted |
WeightedAverageNumberOfSharesOutstandingBasic
|
12.54M | shares | Annual |
| Weighted average number of shares outstanding - basic and diluted |
WeightedAverageNumberOfSharesOutstandingBasic
|
11.36M | shares | Annual |
Cash Flow Statement
64 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Net loss |
NetIncomeLoss
|
$-524.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-1.52M | USD | Annual |
| Depreciation and amortization |
DepreciationDepletionAndAmortization
|
$738.00K | USD | Annual |
| Depreciation and amortization |
DepreciationDepletionAndAmortization
|
$550.00K | USD | Annual |
| Fair value vesting of stock options issued to employees |
FairValueOptionChangesInFairValueGainLoss1
|
$107.00K | USD | Annual |
| Fair value vesting of stock options issued to employees |
FairValueOptionChangesInFairValueGainLoss1
|
$327.00K | USD | Annual |
| Fair value of common stock issued for services |
IssuanceOfStockAndWarrantsForServicesOrClaims
|
$23.00K | USD | Annual |
| Fair value of common stock issued for services |
IssuanceOfStockAndWarrantsForServicesOrClaims
|
$5.00K | USD | Annual |
| (Decrease) increase in allowance for doubtful accounts |
PremiumsReceivableAllowanceForDoubtfulAccountsRecoveries
|
$264.00K | USD | Annual |
| (Decrease) increase in allowance for doubtful accounts |
PremiumsReceivableAllowanceForDoubtfulAccountsRecoveries
|
$-75.00K | USD | Annual |
| Accounts receivable |
IncreaseDecreaseInAccountsReceivable
|
$-599.00K | USD | Annual |
| Accounts receivable |
IncreaseDecreaseInAccountsReceivable
|
$-107.00K | USD | Annual |
| Inventory |
IncreaseDecreaseInInventories
|
$-499.00K | USD | Annual |
| Inventory |
IncreaseDecreaseInInventories
|
$305.00K | USD | Annual |
| Prepaid expenses and inventory and other current assets |
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
$-21.00K | USD | Annual |
| Prepaid expenses and inventory and other current assets |
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
$-122.00K | USD | Annual |
| Accounts payable |
IncreaseDecreaseInAccountsPayable
|
$1.06M | USD | Annual |
| Accounts payable |
IncreaseDecreaseInAccountsPayable
|
$244.00K | USD | Annual |
| Accrued expenses |
IncreaseDecreaseInAccruedLiabilities
|
$-97.00K | USD | Annual |
| Accrued expenses |
IncreaseDecreaseInAccruedLiabilities
|
$-73.00K | USD | Annual |
| Net cash provided by (used in) operating activities |
NetCashProvidedByUsedInOperatingActivities
|
$1.18M | USD | Annual |
| Net cash provided by (used in) operating activities |
NetCashProvidedByUsedInOperatingActivities
|
$-1.19M | USD | Annual |
| Purchase of property and equipment |
PaymentsToAcquirePropertyPlantAndEquipment
|
$602.00K | USD | Annual |
| Purchase of property and equipment |
PaymentsToAcquirePropertyPlantAndEquipment
|
$507.00K | USD | Annual |
| Net cash used in investing activities |
NetCashProvidedByUsedInInvestingActivities
|
$-602.00K | USD | Annual |
| Net cash used in investing activities |
NetCashProvidedByUsedInInvestingActivities
|
$-507.00K | USD | Annual |
| Proceeds from stock option and warrant exercises |
ProceedsFromStockOptionsExercised
|
$403.00K | USD | Annual |
| Proceeds from stock option and warrant exercises |
ProceedsFromStockOptionsExercised
|
$177.00K | USD | Annual |
| Payments for deferred financing fees |
PaymentsForFees
|
$44.00K | USD | Annual |
| Payments for deferred financing fees |
PaymentsForFees
|
$61.00K | USD | Annual |
| Increased borrowings on note payable |
ProceedsFromShortTermDebt
|
- | USD | Annual |
| Increased borrowings on note payable |
ProceedsFromShortTermDebt
|
$217.00K | USD | Annual |
| Principal repayments on note payable |
RepaymentsOfNotesPayable
|
$153.00K | USD | Annual |
| Principal repayments on note payable |
RepaymentsOfNotesPayable
|
$145.00K | USD | Annual |
| Principal repayments on long term financing obligation |
RepaymentsOfLongTermDebt
|
$71.00K | USD | Annual |
| Principal repayments on long term financing obligation |
RepaymentsOfLongTermDebt
|
$90.00K | USD | Annual |
| Principal repayments on capital lease obligation |
RepaymentsOfDebtAndCapitalLeaseObligations
|
$89.00K | USD | Annual |
| Principal repayments on capital lease obligation |
RepaymentsOfDebtAndCapitalLeaseObligations
|
$57.00K | USD | Annual |
| Net borrowings (repayments) on existing line of credit |
RepaymentsOfLinesOfCredit
|
$-1.50M | USD | Annual |
| Net borrowings (repayments) on existing line of credit |
RepaymentsOfLinesOfCredit
|
$72.00K | USD | Annual |
| Net cash provided by (used in) financing activities |
NetCashProvidedByUsedInFinancingActivities
|
$1.74M | USD | Annual |
| Net cash provided by (used in) financing activities |
NetCashProvidedByUsedInFinancingActivities
|
$-220.00K | USD | Annual |
| Net (decrease) increase in cash |
CashPeriodIncreaseDecrease
|
$450.00K | USD | Annual |
| Net (decrease) increase in cash |
CashPeriodIncreaseDecrease
|
$-59.00K | USD | Annual |
| Cash at beginning of year |
Cash
|
$1.10M | USD | Point-in-time |
| Cash at beginning of year |
Cash
|
$713.00K | USD | Point-in-time |
| Cash at beginning of year |
Cash
|
$1.16M | USD | Point-in-time |
| Cash at end of year |
Cash
|
$1.10M | USD | Point-in-time |
| Cash at end of year |
Cash
|
$713.00K | USD | Point-in-time |
| Cash at end of year |
Cash
|
$1.16M | USD | Point-in-time |
| Interest |
InterestPaidNet
|
$668.00K | USD | Annual |
| Interest |
InterestPaidNet
|
$712.00K | USD | Annual |
| Taxes |
TaxesOther
|
- | USD | Annual |
| Taxes |
TaxesOther
|
- | USD | Annual |
| Series A Preferred stock converted to common stock |
SeriesBPreferredStockConvertedToCommonStock
|
$362.00K | USD | Annual |
| Series A Preferred stock converted to common stock |
SeriesBPreferredStockConvertedToCommonStock
|
$10.00K | USD | Annual |
| Series B Preferred stock converted to common stock |
SeriesBPreferredStockConvertedToCommonStock1
|
$348.00K | USD | Annual |
| Series B Preferred stock converted to common stock |
SeriesBPreferredStockConvertedToCommonStock1
|
$456.00K | USD | Annual |
| Common Stock issued in settlement of Series A and Series B preferred |
StockIssuedDuringPeriodValueOther
|
$55.00K | USD | Annual |
| Common Stock issued in settlement of Series A and Series B preferred |
StockIssuedDuringPeriodValueOther
|
$5.00K | USD | Annual |
| Series B preferred stock dividend payable in common stock |
SeriesBPreferredStockDividendPayableInCommonStock
|
$74.00K | USD | Annual |
| Series B preferred stock dividend payable in common stock |
SeriesBPreferredStockDividendPayableInCommonStock
|
$74.00K | USD | Annual |
| Property and equipment acquired through capital lease obligation |
PropertyAndEquipmentAcquiredThroughCapitalLeaseObligation
|
$15.00K | USD | Annual |
| Property and equipment acquired through capital lease obligation |
PropertyAndEquipmentAcquiredThroughCapitalLeaseObligation
|
$107.00K | USD | Annual |
Stockholders Equity
26 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Balance |
StockholdersEquity
|
$3.39M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$4.10M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$4.30M | USD | Point-in-time |
| Fair value of common stock issued for services and finance fees |
ShareBasedGoodsAndNonemployeeServicesTransactionStockholdersEquity
|
$5.00K | USD | Annual |
| Fair value of common stock issued for services and finance fees |
ShareBasedGoodsAndNonemployeeServicesTransactionStockholdersEquity
|
$23.00K | USD | Annual |
| Exercise of warrants |
ExerciseOfWarrantsAmount
|
$373.00K | USD | Annual |
| Exercise of warrants |
ExerciseOfWarrantsAmount
|
$147.00K | USD | Annual |
| Series A and Series B preferred stock dividend |
SeriesAndSeriesBPreferredStockDividend
|
$-45.00K | USD | Annual |
| Common stock issued upon conversion of Series A preferred stock |
CommonStockIssuedUponConversionOfSeriesPreferredStockAmount
|
- | USD | Annual |
| Common stock issued upon conversion of Series A preferred stock |
CommonStockIssuedUponConversionOfSeriesPreferredStockAmount
|
- | USD | Annual |
| Common stock issued upon conversion of Series B preferred stock, Amount |
StockIssuedDuringPeriodValueConversionOfConvertibleSecurities
|
- | USD | Annual |
| Common stock issued upon conversion of Series B preferred stock, Amount |
StockIssuedDuringPeriodValueConversionOfConvertibleSecurities
|
- | USD | Annual |
| Common stock issued upon conversion of Series B preferred stock, Shares |
StockIssuedDuringPeriodSharesNewIssues
|
333,156.00 | shares | 3 Qtrs |
| Fair value vesting of options issued to employees |
AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue
|
$327.00K | USD | Annual |
| Fair value vesting of options issued to employees |
AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue
|
$107.00K | USD | Annual |
| Series A preferred stock dividend |
DividendsPreferredStock
|
- | USD | Annual |
| Series A preferred stock dividend |
DividendsPreferredStock
|
$5.00K | USD | Annual |
| Common stock paid for Series A and Series B preferred stock dividend |
StockIssuedDuringPeriodValueStockDividend
|
$55.00K | USD | Annual |
| Common stock paid for Series A and Series B preferred stock dividend |
StockIssuedDuringPeriodValueStockDividend
|
$74.00K | USD | Annual |
| Exercise of stock options |
ExerciseOfStockOptionsAmount
|
$30.00K | USD | Annual |
| Exercise of stock options |
ExerciseOfStockOptionsAmount
|
$30.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-524.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-1.52M | USD | Annual |
| Balance |
StockholdersEquity
|
$3.39M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$4.10M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$4.30M | USD | Point-in-time |
Data is extracted from SEC EDGAR XBRL filings. Values shown are as reported in the filing.