10-K Filing
Filing Information
| Form Type | 10-K |
| Accession Number | 0001019687-12-001062 |
| Period End Date | 20111231 |
| Filing Date | 20120326 |
| Fiscal Year | 2011 |
| Fiscal Period | FY |
| XBRL Instance | reed-20111231.xml |
Filing Contents
This filing contains the following financial statements:
Balance Sheet
76 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Allowance for Doubtful Accounts and returns and discounts (in Dollars) |
AllowanceForDoubtfulAccountsReceivableCurrent
|
$135.00K | USD | Point-in-time |
| Allowance for Doubtful Accounts and returns and discounts (in Dollars) |
AllowanceForDoubtfulAccountsReceivableCurrent
|
$105.00K | USD | Point-in-time |
| Accumulated Depreciation (in Dollars) |
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
$1.18M | USD | Point-in-time |
| Accumulated Depreciation (in Dollars) |
AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment
|
$1.74M | USD | Point-in-time |
| Accumulated Amortization, deferred financing fees (in Dollars) |
AccumulatedAmortizationOfNoncurrentDeferredFinanceCosts
|
$8.00K | USD | Point-in-time |
| Cash |
Cash
|
$1.08M | USD | Point-in-time |
| Cash |
Cash
|
$713.00K | USD | Point-in-time |
| Accumulated Amortization, deferred financing fees (in Dollars) |
AccumulatedAmortizationOfNoncurrentDeferredFinanceCosts
|
$50.00K | USD | Point-in-time |
| Inventory |
InventoryNet
|
$6.10M | USD | Point-in-time |
| Discount, long term financing obligation (in Dollars) |
DebtInstrumentUnamortizedDiscountPremiumNet
|
$626.00K | USD | Point-in-time |
| Discount, long term financing obligation (in Dollars) |
DebtInstrumentUnamortizedDiscountPremiumNet
|
$677.00K | USD | Point-in-time |
| Inventory |
InventoryNet
|
$4.55M | USD | Point-in-time |
| Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $135,000 and $105,000, respectively |
AccountsReceivableNetCurrent
|
$1.29M | USD | Point-in-time |
| Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $135,000 and $105,000, respectively |
AccountsReceivableNetCurrent
|
$1.63M | USD | Point-in-time |
| Prepaid inventory |
OtherInventory
|
$138.00K | USD | Point-in-time |
| Prepaid inventory |
OtherInventory
|
$168.00K | USD | Point-in-time |
| Prepaid and other current assets |
PrepaidExpenseAndOtherAssets
|
$78.00K | USD | Point-in-time |
| Prepaid and other current assets |
PrepaidExpenseAndOtherAssets
|
$123.00K | USD | Point-in-time |
| Total Current Assets |
AssetsCurrent
|
$8.73M | USD | Point-in-time |
| (in Dollars per share) |
PreferredStockParOrStatedValuePerShare
|
$10.00 | USD | Point-in-time |
| (in Dollars per share) |
PreferredStockParOrStatedValuePerShare
|
$10.00 | USD | Point-in-time |
| Total Current Assets |
AssetsCurrent
|
$7.15M | USD | Point-in-time |
| Common stock par value (in Dollars per share) |
CommonStockParOrStatedValuePerShare
|
$0.00 | USD | Point-in-time |
| Property and equipment, net of accumulated depreciation of $1,739,000 and $1,178,000, respectively |
PropertyPlantAndEquipmentNet
|
$3.51M | USD | Point-in-time |
| Property and equipment, net of accumulated depreciation of $1,739,000 and $1,178,000, respectively |
PropertyPlantAndEquipmentNet
|
$3.65M | USD | Point-in-time |
| Common stock par value (in Dollars per share) |
CommonStockParOrStatedValuePerShare
|
$0.00 | USD | Point-in-time |
| Common stock, shares authorized |
CommonStockSharesAuthorized
|
19.50M | shares | Point-in-time |
| Brand names |
IndefiniteLivedIntangibleAssets
|
$1.03M | USD | Point-in-time |
| Common stock, shares authorized |
CommonStockSharesAuthorized
|
19.50M | shares | Point-in-time |
| Brand names |
IndefiniteLivedIntangibleAssets
|
$1.03M | USD | Point-in-time |
| Deferred financing fees, net of amortization of $50,000 and $8,000, respectively |
DeferredFinanceCostsNoncurrentNet
|
$85.00K | USD | Point-in-time |
| Common stock, shares issued |
CommonStockSharesIssued
|
10.45M | shares | Point-in-time |
| Deferred financing fees, net of amortization of $50,000 and $8,000, respectively |
DeferredFinanceCostsNoncurrentNet
|
$47.00K | USD | Point-in-time |
| Common stock, shares issued |
CommonStockSharesIssued
|
10.89M | shares | Point-in-time |
| Common stock, shares outstanding |
CommonStockSharesOutstanding
|
10.45M | shares | Point-in-time |
| Total assets |
Assets
|
$11.88M | USD | Point-in-time |
| Common stock, shares outstanding |
CommonStockSharesOutstanding
|
10.89M | shares | Point-in-time |
| Total assets |
Assets
|
$13.36M | USD | Point-in-time |
| Accounts payable |
AccountsPayableCurrent
|
$2.59M | USD | Point-in-time |
| Accounts payable |
AccountsPayableCurrent
|
$2.31M | USD | Point-in-time |
| Accrued expenses |
AccruedLiabilitiesCurrent
|
$162.00K | USD | Point-in-time |
| Accrued expenses |
AccruedLiabilitiesCurrent
|
$196.00K | USD | Point-in-time |
| Dividends payable |
DividendsPayableAmount
|
$83.00K | USD | Point-in-time |
| Dividends payable |
DividendsPayableAmount
|
$44.00K | USD | Point-in-time |
| Recycling fees payable |
AccountsPayableOtherCurrent
|
$111.00K | USD | Point-in-time |
| Recycling fees payable |
AccountsPayableOtherCurrent
|
$325.00K | USD | Point-in-time |
| Line of credit |
LinesOfCreditCurrent
|
$3.10M | USD | Point-in-time |
| Line of credit |
LinesOfCreditCurrent
|
$2.04M | USD | Point-in-time |
| Current portion of long term financing obligation |
LongTermDebtCurrent
|
$55.00K | USD | Point-in-time |
| Current portion of long term financing obligation |
LongTermDebtCurrent
|
$71.00K | USD | Point-in-time |
| Current portion of capital leases payable |
CapitalLeaseObligationsCurrent
|
$39.00K | USD | Point-in-time |
| Current portion of capital leases payable |
CapitalLeaseObligationsCurrent
|
$56.00K | USD | Point-in-time |
| Current portion of note payable |
NotesPayableCurrent
|
$71.00K | USD | Point-in-time |
| Current portion of term loan |
OtherLongTermDebtCurrent
|
$152.00K | USD | Point-in-time |
| Total current liabilities |
LiabilitiesCurrent
|
$6.07M | USD | Point-in-time |
| Total current liabilities |
LiabilitiesCurrent
|
$5.32M | USD | Point-in-time |
| Long term financing obligation, less current portion, net of discount of $626,000 and $677,000, respectively |
LongTermDebtNoncurrent
|
$2.25M | USD | Point-in-time |
| Long term financing obligation, less current portion, net of discount of $626,000 and $677,000, respectively |
LongTermDebtNoncurrent
|
$2.27M | USD | Point-in-time |
| Capital leases payable, less current portion |
CapitalLeaseObligationsNoncurrent
|
$146.00K | USD | Point-in-time |
| Capital leases payable, less current portion |
CapitalLeaseObligationsNoncurrent
|
$153.00K | USD | Point-in-time |
| Term loan, less current portion |
OtherLongTermDebtNoncurrent
|
$576.00K | USD | Point-in-time |
| Total Liabilities |
Liabilities
|
$9.05M | USD | Point-in-time |
| Total Liabilities |
Liabilities
|
$7.73M | USD | Point-in-time |
| Commitments and contingencies |
CommitmentsAndContingencies
|
- | USD | Point-in-time |
| Commitments and contingencies |
CommitmentsAndContingencies
|
- | USD | Point-in-time |
| Common stock, $.0001 par value, 19,500,000 shares authorized, 10,885,833 and 10,446,090 shares issued and outstanding, respectively |
CommonStockValue
|
$1.00K | USD | Point-in-time |
| Common stock, $.0001 par value, 19,500,000 shares authorized, 10,885,833 and 10,446,090 shares issued and outstanding, respectively |
CommonStockValue
|
$1.00K | USD | Point-in-time |
| Additional paid in capital |
AdditionalPaidInCapitalCommonStock
|
$21.70M | USD | Point-in-time |
| Additional paid in capital |
AdditionalPaidInCapitalCommonStock
|
$22.92M | USD | Point-in-time |
| Accumulated deficit |
RetainedEarningsAccumulatedDeficit
|
$-19.89M | USD | Point-in-time |
| Accumulated deficit |
RetainedEarningsAccumulatedDeficit
|
$-18.88M | USD | Point-in-time |
| Total stockholders equity |
StockholdersEquity
|
$4.30M | USD | Point-in-time |
| Total stockholders equity |
StockholdersEquity
|
$4.38M | USD | Point-in-time |
| Total stockholders equity |
StockholdersEquity
|
$4.14M | USD | Point-in-time |
| Total liabilities and stockholders equity |
LiabilitiesAndStockholdersEquity
|
$11.88M | USD | Point-in-time |
| Total liabilities and stockholders equity |
LiabilitiesAndStockholdersEquity
|
$13.36M | USD | Point-in-time |
Income Statement
30 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Sales |
SalesRevenueNet
|
$20.38M | USD | Annual |
| Sales |
SalesRevenueNet
|
$25.01M | USD | Annual |
| Cost of tangible goods sold |
CostOfGoodsAndServicesSold
|
$13.12M | USD | Annual |
| Cost of tangible goods sold |
CostOfGoodsAndServicesSold
|
$15.85M | USD | Annual |
| Cost of goods sold idle capacity |
CostOfGoodsSold
|
$1.20M | USD | Annual |
| Cost of goods sold idle capacity |
CostOfGoodsSold
|
$1.76M | USD | Annual |
| Gross profit |
GrossProfit
|
$6.06M | USD | Annual |
| Gross profit |
GrossProfit
|
$7.41M | USD | Annual |
| Delivery and handling expenses |
ShippingHandlingAndTransportationCosts
|
$2.31M | USD | Annual |
| Delivery and handling expenses |
ShippingHandlingAndTransportationCosts
|
$1.73M | USD | Annual |
| Selling and marketing expense |
SellingAndMarketingExpense
|
$2.47M | USD | Annual |
| Selling and marketing expense |
SellingAndMarketingExpense
|
$2.32M | USD | Annual |
| General and administrative expense |
GeneralAndAdministrativeExpense
|
$2.74M | USD | Annual |
| General and administrative expense |
GeneralAndAdministrativeExpense
|
$2.88M | USD | Annual |
| Total operating expenses |
OperatingExpenses
|
$6.79M | USD | Annual |
| Total operating expenses |
OperatingExpenses
|
$7.66M | USD | Annual |
| Loss from operations |
OperatingIncomeLoss
|
$-250.00K | USD | Annual |
| Loss from operations |
OperatingIncomeLoss
|
$-724.00K | USD | Annual |
| Interest expense |
InterestExpense
|
$691.00K | USD | Annual |
| Interest expense |
InterestExpense
|
$586.00K | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-1.31M | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-941.00K | USD | Annual |
| Preferred stock dividend |
PreferredStockDividendsAndOtherAdjustments
|
$65.00K | USD | Annual |
| Preferred stock dividend |
PreferredStockDividendsAndOtherAdjustments
|
$73.00K | USD | Annual |
| Net loss attributable to common stockholders |
NetIncomeLossAvailableToCommonStockholdersBasic
|
$-1.01M | USD | Annual |
| Net loss attributable to common stockholders |
NetIncomeLossAvailableToCommonStockholdersBasic
|
$-1.38M | USD | Annual |
| Loss per share available to common stockholders - basic and diluted (in Dollars per share) |
EarningsPerShareBasicAndDiluted
|
$-0.14 | USD | Annual |
| Loss per share available to common stockholders - basic and diluted (in Dollars per share) |
EarningsPerShareBasicAndDiluted
|
$-0.09 | USD | Annual |
| Weighted average number of shares outstanding - basic and diluted (in Shares) |
WeightedAverageNumberOfSharesOutstandingBasic
|
10.79M | shares | Annual |
| Weighted average number of shares outstanding - basic and diluted (in Shares) |
WeightedAverageNumberOfSharesOutstandingBasic
|
10.19M | shares | Annual |
Cash Flow Statement
68 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Net loss |
NetIncomeLoss
|
$-1.31M | USD | Annual |
| Net loss |
NetIncomeLoss
|
$-941.00K | USD | Annual |
| Depreciation and amortization |
DepreciationDepletionAndAmortization
|
$653.00K | USD | Annual |
| Depreciation and amortization |
DepreciationDepletionAndAmortization
|
$616.00K | USD | Annual |
| Fair value of stock options issued to employees |
EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions
|
$198.00K | USD | Annual |
| Fair value of stock options issued to employees |
EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions
|
$258.00K | USD | Annual |
| Fair value of warrants issued for services |
IssuanceOfStockAndWarrantsForServicesOrClaims
|
$42.00K | USD | Annual |
| Fair value of common stock issued for services |
ShareBasedGoodsAndNonemployeeServicesTransactionCashFlowEffects
|
$131.00K | USD | Annual |
| Fair value of common stock issued for services |
ShareBasedGoodsAndNonemployeeServicesTransactionCashFlowEffects
|
$366.00K | USD | Annual |
| Increase in allowance for doubtful accounts |
ProvisionForDoubtfulAccounts
|
$30.00K | USD | Annual |
| Increase in allowance for doubtful accounts |
ProvisionForDoubtfulAccounts
|
$15.00K | USD | Annual |
| Accounts receivable |
IncreaseDecreaseInAccountsReceivable
|
$-444.00K | USD | Annual |
| Accounts receivable |
IncreaseDecreaseInAccountsReceivable
|
$-361.00K | USD | Annual |
| Inventory |
IncreaseDecreaseInInventories
|
$-1.54M | USD | Annual |
| Inventory |
IncreaseDecreaseInInventories
|
$-1.67M | USD | Annual |
| Prepaid expenses and inventory and other current assets |
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
$-75.00K | USD | Annual |
| Prepaid expenses and inventory and other current assets |
IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets
|
$-117.00K | USD | Annual |
| Accounts payable |
IncreaseDecreaseInAccountsPayable
|
$-276.00K | USD | Annual |
| Accounts payable |
IncreaseDecreaseInAccountsPayable
|
$1.63M | USD | Annual |
| Accrued expenses |
IncreaseDecreaseInAccruedLiabilities
|
$34.00K | USD | Annual |
| Accrued expenses |
IncreaseDecreaseInAccruedLiabilities
|
$35.00K | USD | Annual |
| Recycling fees payable |
IncreaseDecreaseInOtherAccountsPayable
|
$-215.00K | USD | Annual |
| Recycling fees payable |
IncreaseDecreaseInOtherAccountsPayable
|
$-131.00K | USD | Annual |
| Net cash used in operating activities |
NetCashProvidedByUsedInOperatingActivities
|
$-811.00K | USD | Annual |
| Net cash used in operating activities |
NetCashProvidedByUsedInOperatingActivities
|
$-2.26M | USD | Annual |
| Purchase of property and equipment |
PaymentsToAcquirePropertyPlantAndEquipment
|
$383.00K | USD | Annual |
| Purchase of property and equipment |
PaymentsToAcquirePropertyPlantAndEquipment
|
$356.00K | USD | Annual |
| Net cash used in investing activities |
NetCashProvidedByUsedInInvestingActivities
|
$-383.00K | USD | Annual |
| Net cash used in investing activities |
NetCashProvidedByUsedInInvestingActivities
|
$-356.00K | USD | Annual |
| Proceeds from issuance of common stock in shelf offering, net of offering costs |
ProceedsFromIssuanceOfCommonStockInShelfOfferingNet
|
$432.00K | USD | Annual |
| Proceeds from issuance of common stock in private placement, net of offering costs |
ProceedsFromIssuanceOfCommonStockInPrivatePlacementNet
|
$672.00K | USD | Annual |
| Proceeds from stock option and warrant exercises |
ProceedsFromWarrantExercises
|
$25.00K | USD | Annual |
| Proceeds from stock option and warrant exercises |
ProceedsFromWarrantExercises
|
$6.00K | USD | Annual |
| Proceeds from the issuance of Series B preferred stock, net of offering costs |
ProceedsFromIssuanceOfPreferredStockAndPreferenceStock
|
$117.00K | USD | Annual |
| Payments for deferred financing fees |
PaymentsOfFinancingCosts
|
$30.00K | USD | Annual |
| Payments for deferred financing fees |
PaymentsOfFinancingCosts
|
$65.00K | USD | Annual |
| Proceeds received from term loan |
ProceedsFromLoans
|
$750.00K | USD | Annual |
| Principal repayments on term loan |
RepaymentsOfNotesPayable
|
$22.00K | USD | Annual |
| Principal repayments on long term financing obligation |
RepaymentsOfLongTermDebt
|
$54.00K | USD | Annual |
| Principal repayments on long term financing obligation |
RepaymentsOfLongTermDebt
|
$42.00K | USD | Annual |
| Principal repayments on capital lease obligation |
RepaymentsOfLongTermCapitalLeaseObligations
|
$32.00K | USD | Annual |
| Principal repayments on capital lease obligation |
RepaymentsOfLongTermCapitalLeaseObligations
|
$43.00K | USD | Annual |
| Net borrowings on existing line of credit |
ProceedsFromLinesOfCredit
|
$3.40M | USD | Annual |
| Net (payoff) borrowings on former line of credit |
RepaymentsOfOtherDebt
|
$2.35M | USD | Annual |
| Net (payoff) borrowings on former line of credit |
RepaymentsOfOtherDebt
|
$-623.00K | USD | Annual |
| Principal repayments on note payable |
RepaymentsOfOtherLongTermDebt
|
$71.00K | USD | Annual |
| Principal repayments on note payable |
RepaymentsOfOtherLongTermDebt
|
$102.00K | USD | Annual |
| Net cash provided by financing activities |
NetCashProvidedByUsedInFinancingActivities
|
$2.25M | USD | Annual |
| Net cash provided by financing activities |
NetCashProvidedByUsedInFinancingActivities
|
$972.00K | USD | Annual |
| Net decrease in cash |
CashAndCashEquivalentsPeriodIncreaseDecrease
|
$-222.00K | USD | Annual |
| Net decrease in cash |
CashAndCashEquivalentsPeriodIncreaseDecrease
|
$-371.00K | USD | Annual |
| Cash at beginning of year |
CashAndCashEquivalentsAtCarryingValue
|
$1.31M | USD | Point-in-time |
| Cash at beginning of year |
CashAndCashEquivalentsAtCarryingValue
|
$1.08M | USD | Point-in-time |
| Cash at beginning of year |
CashAndCashEquivalentsAtCarryingValue
|
$713.00K | USD | Point-in-time |
| Cash at end of year |
CashAndCashEquivalentsAtCarryingValue
|
$1.31M | USD | Point-in-time |
| Cash at end of year |
CashAndCashEquivalentsAtCarryingValue
|
$1.08M | USD | Point-in-time |
| Cash at end of year |
CashAndCashEquivalentsAtCarryingValue
|
$713.00K | USD | Point-in-time |
| Interest |
InterestPaidNet
|
$671.00K | USD | Annual |
| Interest |
InterestPaidNet
|
$561.00K | USD | Annual |
| Taxes |
IncomeTaxesPaidNet
|
- | USD | Annual |
| Taxes |
IncomeTaxesPaidNet
|
- | USD | Annual |
| Common Stock issued in settlement of Series A and Series B preferred stock dividend |
DividendsPayableInCommonStock
|
$26.00K | USD | Annual |
| Common Stock issued in settlement of Series A and Series B preferred stock dividend |
DividendsPayableInCommonStock
|
$29.00K | USD | Annual |
| Series B preferred stock dividend payable in common stock |
SeriesBPreferredStockDividendPayableInCommonStock
|
$42.00K | USD | Annual |
| Series B preferred stock dividend payable in common stock |
SeriesBPreferredStockDividendPayableInCommonStock
|
$50.00K | USD | Annual |
| Property and equipment acquired through capital lease obligation |
PropertyAndEquipmentAcquiredThroughCapitalLeases
|
$67.00K | USD | Annual |
| Property and equipment acquired through capital lease obligation |
PropertyAndEquipmentAcquiredThroughCapitalLeases
|
$64.00K | USD | Annual |
| Common stock issued for deferred financing fees |
CommonStockIssuedForDeferredFinancingFees
|
$15.00K | USD | Annual |
Stockholders Equity
23 line items
| Line Item | Tag | Value | Unit | Period |
|---|---|---|---|---|
| Balance |
StockholdersEquity
|
$4.30M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$4.38M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$4.14M | USD | Point-in-time |
| Fair value of common stock issued for services and finance fees |
AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue
|
$146.00K | USD | Annual |
| Fair Value of Common Stock issued for bonuses and services |
StockIssuedDuringPeriodValueShareBasedCompensation
|
$366.00K | USD | Annual |
| Sale of common stock in private offering |
ProceedsFromIssuanceOfCommonStock
|
$672.00K | USD | Annual |
| Exercise of warrants |
ProceedsFromWarrantExercises
|
$25.00K | USD | Annual |
| Exercise of warrants |
ProceedsFromWarrantExercises
|
$6.00K | USD | Annual |
| Sale of common stock in shelf offering |
ProceedsFromIssuanceOfCommonStockInShelfOfferingNet
|
$432.00K | USD | Annual |
| Sale of Series B preferred stock, net of offering costs |
ProceedsFromIssuanceOfPreferredStockAndPreferenceStock
|
$117.00K | USD | Annual |
| Exercise of stock options |
StockIssuedDuringPeriodValueStockOptionsExercised
|
$6.00K | USD | Annual |
| Fair value vesting of options issued to employees |
AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationAndExerciseOfStockOptions
|
$198.00K | USD | Annual |
| Fair value vesting of options issued to employees |
AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationAndExerciseOfStockOptions
|
$258.00K | USD | Annual |
| Fair value of warrants issued for services |
AdjustmentsToAdditionalPaidInCapitalWarrantIssued
|
$42.00K | USD | Annual |
| Series A and Series B preferred stock dividend |
DividendsPreferredStock
|
$-65.00K | USD | Annual |
| Series A and Series B preferred stock dividend |
DividendsPreferredStock
|
$-73.00K | USD | Annual |
| Common stock paid for Series A and Series B dividends |
StockIssuedDuringPeriodValueStockDividend
|
$29.00K | USD | Annual |
| Common stock paid for Series A and Series B dividends |
StockIssuedDuringPeriodValueStockDividend
|
$26.00K | USD | Annual |
| Net Loss |
NetIncomeLoss
|
$-1.31M | USD | Annual |
| Net Loss |
NetIncomeLoss
|
$-941.00K | USD | Annual |
| Balance |
StockholdersEquity
|
$4.30M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$4.38M | USD | Point-in-time |
| Balance |
StockholdersEquity
|
$4.14M | USD | Point-in-time |
Data is extracted from SEC EDGAR XBRL filings. Values shown are as reported in the filing.